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Google Ads
Overview
Google Ads is Google's online advertising platform. Invoca's integration with Google Ads lets you measure the complete customer journey. You’ll get insight into which of your search efforts are driving people to call so you can spend more effectively, drive higher search conversions, and even increase performance across other channels.
Key Benefits
- See click and call performance in a single view
- Discover which campaigns, ad groups and keywords are driving call conversions
- Improve campaign optimization with 1:1 consumer and keyword-level attribution for call conversions