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Google Analytics
Overview
The Invoca for Google Analytics app now supports Google Analytics 4 and Google Analytics Universal and joins call tracking data and conversational analytics with digital data in Google Analytics, so marketers can measure and attribute inbound calls with the same accuracy as online actions. You'll understand which marketing campaigns and pages are driving calls for true attribution and more accurate optimization.
Key Benefits
- New with Google Analytics 4: the ability to tie app data to website data to get a clearer picture of the customer journey across platforms
- Use data-driven attribution to target higher quality calls and the sources that drove them
- Report conversions and revenue to see the true return on ad spend