Facebook and Instagram

Optimize for calls and target more high-value customers, all within Facebook.

Facebook, meet calls.

Invoca's integration with Facebook and Instagram are the most complete call tracking & analytics solution for marketers looking to optimize their campaign performance and target more high-value customers, all within Facebook Ads Manager. Attribute calls back to the social ads that drove them, and use rich call data to improve ad targeting to reach and convert more high-value customers.

The most complete call tracking & analytics solution for Facebook and Instagram.


Get credit for all conversions your Facebook ads drive, whether online or over the phone. See which social campaigns, ad sets, and ads drive calls that convert into sales. Use this data to optimize campaigns for both click and call conversions.

Target Audiences

Use call measurement data to improve the customer experience for your target audiences. Trigger personalized retargeting ads on Facebook based on where a call came from, what was said, and whether someone converted.

Lookalike Audiences

Extend your reach to find more people that look like your best customers who call and convert over the phone. Pass rich caller data to Facebook and Instagram to create seed audiences for lookalike audience building and targeting.

Native Reporting

Spend less time merging data and more time optimizing with call data side-by-side with click data. Analyze this complete view of online and offline natively in Facebook Ads Manager, or push this data wherever else you need it, like your bid management solution or DMP.

See what customers are saying.

"Invoca allows us to leverage the reach of Facebook, with the benefit of seeing when that reach produces valuable results beyond the ad impression or click."

Brock Ward, Digital Marketing Manager, Boomtown

Ready to see Invoca live?