Invoca for Facebook

Optimize for calls and target more high-value customers, all within Facebook.

Facebook, meet calls.

Invoca for Facebook is the most complete solution for marketers looking to optimize their campaign performance and target more high-value customers, all within Facebook. Attribute calls back to the Facebook ad that drove them, and use rich call data to improve ad targeting to reach more high-value customers.

The most complete call intelligence solution for Facebook.


Get credit for all conversions your Facebook ads drive, whether online or over the phone. See which Facebook campaigns, ad sets, and ads drive calls that convert into sales. Use this data to optimize campaigns for both click and call conversions.

Target Audiences

Use call intelligence to improve the customer experience for your target audiences. Trigger retargeting ads on Facebook that are personalized based on where a call came from, what was said, and whether someone converted.

Lookalike Audiences

Extend your reach to find more people that look like your best customers who call and convert over the phone. Pass rich caller data to Facebook to create a seed audience for lookalike audience targeting.

Native Reporting

Spend less time merging data and more time optimizing with call data side-by-side with click data. Analyze this complete view of online and offline natively in Facebook, or push this data wherever else you need it, like your bid management solution or DMP.

See what customers are saying.

"Invoca for Social gives us insight into which Facebook ads are actually driving the highest quality phone calls for our clients."

Harrison Davies, EVP and Head of Digital Media

On-Demand Webinar: Facebook & Invoca

How To Increase Facebook Advertising ROI With Call Intelligence

Expert panelists from Facebook, BoomTown, and Invoca will share how real advertisers are finding untapped value in phone calls and how you can do the same.

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