Given how much of your budget goes to lead generation, it’s understandable that you’d do just about anything (outside of giving up a literal arm and leg) to convert more of them. Once your campaign gets those leads to the website or on the phone, like most marketers, you’re just kinda hoping for the best. Sure, you can optimize landing pages, run nurture campaigns, and retarget until your face turns blue, but many of those leads will still stall, drop out, and even go to the competition for reasons seemingly out of your control.
It was often difficult for marketers to accelerate these stalled leads, but the new generation of AI SMS messaging agents is a high-performance arrow to add to your lead-conversion quiver. Here’s how it works.
AI Messaging Agents Should Be Used as a Conversion Channel
Businesses texting consumers isn’t anything new. For years, SMS has been used to confirm appointments and to send customers special offers, notifications, and receipts. Most businesses still rely on this kind of one-way SMS messaging, but they can’t support how consumers want to buy. And they’re not much help when it comes to converting all those leads you pay to drive.
The latest generation of conversational, agentic AI-powered SMS messaging solutions changes the game. Tools like Invoca’s new AI Messaging Agent enable highly personalized, two-way communication, transforming SMS messaging from a simple engagement channel into a powerful conversion channel.
Not only can our AI Messaging Agent converse with leads, but it can also take actions like setting appointments, providing quotes, scheduling callbacks, and even completing sales. It’s also connected to data from the entire buying journey, enhancing your attribution capabilities while providing a simple, personalized, and seamless conversion channel for your customers.
Now, here are three ways you can use Invoca’s AI Messaging Agent to convert more leads, drive more revenue, and boost your ROAS.
1. Provide an Always-On Channel to Assist and Convert Leads
According to a LeanData study, nearly 80% of customers buy from the first company to respond, and after one hour, the odds of qualifying a lead drop by 80%. Invoca’s AI Messaging Agent enables you to engage buyers immediately via SMS from your IVR, website, and on high-intent pages like shopping carts and landing pages with lead forms. You can even give leads the option to engage via SMS from search ads and Google Business Listings.
And SMS isn’t a last resort channel, either. Some consumers prefer the convenience of SMS over calling. Others want the immediate confirmation and information that an SMS can provide, rather than filling out a form and hoping someone gets back to them. It’s all about instant gratification these days, right? AI SMS messaging provides the instant answers consumers demand, even when they don’t really feel like talking to a person.
When you can meet your leads where they are, in their preferred channel, you’ll inevitably convert more of them into customers.
2. Recover Leads from Unanswered Calls
Our latest Buyer Experience Report shows that 67% of consumers called a business when making a high-stakes purchase decision, such as getting quotes for home renovations, getting their car serviced, or making healthcare appointments.
Unfortunately, it’s virtually impossible for your business to answer 100% of these calls 24/7. In fact, our call conversion report shows that 39% of calls to businesses are not answered by a person. That’s a significant revenue leak, and it’s most likely to be siphoned off to your competitors.
With Invoca’s AI Messaging Agent, you can instantly and automatically re-engage unanswered calls with SMS 24/7. Invoca’s AI Messaging Agent also utilizes context from the buying journey, like ads and web pages viewed, items in the shopping cart, and even past conversations. This means that leads get personalized, accurate answers that advance them through the funnel, not generic canned responses.
The AI agent can set appointments, schedule callbacks, answer questions, and more, turning missed calls into more conversions. It also reduces BPO costs and agent workload by automating follow-ups for missed calls, further lowering your cost per conversion.
3. Progress Stalled Leads from Abandoned Forms and Shopping Carts
With two-way SMS AI Messaging, you can do more than just send an offer when a lead doesn’t complete a lead form or abandons a shopping cart. You can immediately start a personalized conversation that saves stalled leads.
Say a telecommunications lead, shopping late at night, adds a sports and streaming bundle to their cart, but when they see they need to enter information for a credit check, they bail. With Invoca’s AI Messaging Agent, they’ll get a message like “Hi Mary, I see that you’re interested in the Stream & Sports pack. I can answer your questions or schedule a call with one of our agents tomorrow if you prefer!”
From there, the agent can schedule a callback and keep that lead progressing to a sale. And since every interaction is tied back to the campaign, ad, or other marketing touchpoint that drove it, you still get the attribution data you need to defend your marketing spend.
What Makes Invoca AI Messaging Agent Different
Invoca’s AI Messaging Agent isn’t a one-way messaging tool. It combines AI-driven conversations, journey context, and conversion attribution, turning SMS into a true performance channel. It meets buyers in the moment, in their preferred channel, providing 24/7, instant, two-way conversations that move them toward making a purchase, setting an appointment, or getting a quote. Here’s what makes it better than the rest.
Trained on your calls so it’s on-brand from day one
Invoca’s AI Messaging Agent is pre-trained on your calls, so the agent speaks like your best rep and is ready to convert from day one. Most other agents are “one-size-fits-all” solutions that require extensive training and testing, which can take months. With the AI Messaging Agent, you get off the ground quickly and can start improving the buying experience and driving more conversions right away without risking harming your brand.
Delivers seamless experiences with contextual data
The AI Messaging Agent combines digital journey data, call history, and approved brand sources to deliver personalized, accurate responses that advance and convert consumers, not just answer questions.
It keeps learning to convert more leads
Your buyer’s needs aren’t static, and neither is AI Messaging Agent. It learns and adapts like your live agents, drawing from every call transcript, engagement, attribution signal, and campaign outcome to stay accurate, on-brand, and conversion-focused.
Boosts marketing optimization with connected buyer journey data
Other AI SMS agents operate in a silo, creating new gaps in your marketing data when buyers jump from other channels to SMS, and that’s the last thing you need. Not Invoca’s AI Messaging Agent. It’s an integrated part of Invoca’s AI-powered ecosystem, making it the only AI messaging agent that ties every SMS, callback, and conversion back to the original marketing source, proving ROI across the buying journey and powering smarter marketing optimization.
Built with enterprise-grade AI
See the benefits without the risk with Invoca’s modular, adaptable, and continuously improving AI Messaging Agent. Built for enterprise scale and compliance, it offers advanced, AI-powered redaction that automatically scrubs sensitive data (e.g., PII, payment information, and health data) from transcripts and logs, ensuring every conversation is secure, compliant, and brand-safe. It also automatically captures and honors SMS opt-in and opt-out preferences during every exchange, keeping your business compliant without slowing the path to conversion.
Get Started With AI Messaging Agent Today
The AI Messaging Agent is currently in open beta and is available free for 90 days to all Invoca customers. Contact your customer success team to sign up for the beta or watch the webinar to learn more.
Not an Invoca customer yet? We’d love to meet you! Schedule a demo to learn more about how you can drive more revenue with Invoca’s AI Messaging Agent.
