AI is changing everything about how consumers buy and how you sell. It's the new reality, not a far-flung prediction. Consumers are buying and researching more than ever through AI-driven conversations. This includes SMS, which has shifted from a one-way communication and notification channel to a conversational platform where consumers can discover new products, get questions answered, and ultimately make a purchase. Businesses that don’t activate this channel are missing high-intent buyers who prefer texting over searching through a website, filling out forms, or waiting on hold.
This is why we are so excited to announce Invoca’s new AI Messaging Agent for SMS — the first AI agent that connects the full buyer journey to turn conversations into customers and revenue. It meets consumers in their preferred channels, engages them instantly and automatically, answers questions, qualifies leads, captures consent, books and manages appointments, schedules callbacks, and re-engages stalled buyers, ensuring no opportunity is left behind.
Here’s why it matters, how it works, and what sets our AI Messaging Agent apart from the SMS solutions you’re used to seeing.
SMS is No Longer Just an Engagement Channel, it’s a Conversation and Conversion Channel
Businesses texting consumers isn’t anything new. For years, SMS has been used to confirm appointments and to send customers special offers, notifications, and receipts. Most businesses still rely on this kind of SMS strategy and tool, but they can’t support or enhance how today’s consumers actually want to buy.
The last generation of SMS messaging blasts one-way messages that lack contextual personalization based on what the buyer has already done — like the ad they clicked, the page they visited, or the product they viewed. They also operate in data silos with no connection to marketing ROI. For consumers, this creates friction and drop-off. For businesses, it means wasted media spend, stalled leads, and missed revenue.
Conversations are the future of how consumers discover, research, and buy products and services from your brand. With the advent of LLMs like ChatGPT, consumers expect to be able to engage in conversations across various channels, whether they are AI-driven and automated or with a human. AI has broken the consumer habit of creating truncated search queries that helped them get the results they wanted from traditional search engines. Instead, they’re simply asking the question they want answered, as if they were talking to another person.
They no longer want to adapt to the technology; they expect the technology to adapt to them. They also expect it to communicate with them, not just send them messages. And they don’t want to have to jump to another app or website to do it.
How AI Messaging Agent Delivers on Revenue Growth
Invoca’s AI Messaging Agent enables you to convert leads faster by engaging high-intent buyers the instant they reach out — before they stall or turn to a competitor. And when leads stall — whether after a missed call, an abandoned form, or a long hold time — AI Messaging Agent keeps the conversion path open. It uses in-depth knowledge of your business from call transcripts, digital journey data, and past consumer interactions to ensure every exchange is accurate, personalized, and on-brand. Here’s how it works.
Capture revenue instantly with faster speed to lead
Nearly 80% of customers buy from the first company to respond, and after one hour, the odds of qualifying a lead drop by 80%. Invoca’s AI Messaging Agent engages buyers immediately via SMS, so your brand is always first to the conversation and first to the sale. You can respond to every buyer the moment they reach out, whether that’s after a call, an abandoned form fill, visiting a web or landing page, or an ad click.
Protect and prove your marketing ROI
Convert more of the leads you’ve already paid to acquire and turn wasted ad spend into measurable revenue. Every text, callback, and appointment is tied back to its original campaign, delivering closed-loop attribution that proves and improves ROAS.
Reduce operational costs and lead leakage
Manually following up on leads is an expensive process. AI messaging agent keeps leads engaged automatically, qualifying buyers, booking appointments, and re-engaging stalled prospects, without adding staff or relying on costly BPOs. The result: higher conversion performance at a fraction of the cost of manual follow-up.
Deliver a Better, Always-On Buyer Experience
The AI Messaging Agent enables buyers to have instant, on-brand, two-way conversations in their preferred channel. Persistent, asynchronous messaging lets them text, ask questions, and pick up where they left off, creating a frictionless experience that builds trust, satisfaction, and loyalty. And, of course, more revenue
What Makes Invoca AI Messaging Agent Different
Invoca’s AI Messaging Agent isn’t a one-way messaging tool. It changes the game by combining AI-driven conversations, journey context, and conversion attribution, turning SMS into a true performance channel. It meets buyers in the moment, in their preferred channel, providing 24/7, instant, two-way conversations that move them toward making a purchase, setting an appointment, or getting a quote. Here’s what makes it better than the rest.
On-brand from day one
Invoca’s AI Messaging agent is pre-trained on your calls, so the agent speaks like your best rep and is ready to convert from day one. Most other agents are “one-size-fits-all” solutions that require extensive training and testing, which can take months. With AI Messaging Agent, you get off the ground quickly and can start improving the buying experience and driving more conversions right away without risking harming your brand.
Intelligent context delivers seamless experiences
The AI Messaging Agent combines digital journey data, call history, and approved brand sources to deliver personalized, accurate responses that advance and convert consumers, not just answer questions.
It keeps learning and getting better
Your buyer’s needs aren’t static, and neither is AI Messaging Agent. It learns and adapts like your live agents, drawing from every call transcript, engagement, attribution signal, and campaign outcome to stay accurate, on-brand, and conversion-focused.
Connects buyer journey data across every channel
Other AI SMS agents operate in a silo, creating new gaps in your marketing data when buyers jump from other channels to SMS, and that’s the last thing you need. Not Invoca’s AI Messaging Agent. It’s an integrated part of Invoca’s AI-powered ecosystem, making it the only AI messaging agent that ties every SMS, callback, and conversion back to the original marketing source, proving ROI across the buying journey and powering smarter marketing optimization.
Built with enterprise-grade AI
See the benefits without the risk with Invoca’s modular, adaptable, and continuously improving AI Messaging Agent. Built for enterprise scale and compliance, it offers advanced, AI-powered redaction that automatically scrubs sensitive data (e.g., PII, payment information, and health data) from transcripts and logs, ensuring every conversation is secure, compliant, and brand-safe. It also automatically captures and honors SMS opt-in and opt-out preferences during every exchange, keeping your business compliant without slowing the path to conversion.
Get Started With AI Messaging Agent Today
The AI Messaging Agent is currently in open beta and is available free for 90 days to all Invoca customers. Contact your customer success team to sign up for the beta or join our webinar to learn more.
Not an Invoca customer yet? We’d love to meet you! Schedule a demo to learn more about how you can drive more revenue with Invoca and AI Messaging Agent.
