We’ve all heard how AI is reshaping consumer behavior. The worlds of digital advertising, commerce, and the contact center are evolving faster than ever. For revenue-focused teams, the challenge is twofold: first, keeping pace with how buyers discover, research, and purchase products, and second, using AI to acquire more customers while driving efficient and profitable growth.
Conversations are the Future of Consumer Engagement
The rapid adoption of ChatGPT and Google’s AI Mode shows that conversations are becoming the new interface for how consumers discover, research, and purchase products. These AI platforms have made conversation central to how people interact with technology and make buying decisions in a digital-first world.
Consumers are already abandoning the old habit of typing short search queries in favor of asking full questions in natural, conversational language, just as they would with another person. They no longer expect to adapt to technology; they expect technology to adapt to them. And that expectation is no longer confined to search. It’s spreading across the entire buying journey. Consumers now want that same conversational experience wherever and however they engage with your brand.
The challenge for revenue teams is clear: how do you bring the conversational intelligence of ChatGPT, Claude, or Google’s AI Mode into your owned channels where you can truly shape the experience? And how do you do it in a way that reflects your brand’s voice, showcases your products, and extends the same expert guidance your teams have perfected over the years, all while scaling it responsibly?
The Time for AI Experimentation is Over
As consumer expectations evolve, every company is finding new ways to apply AI. The strategic decisions you make today about where to invest, how to adopt, and how to integrate AI will determine your position in the market tomorrow. In our upcoming AI Impact Report, four out of five marketing leaders believe the winners in their category will be determined within the next 12 months, and a full 83% say they are moving quickly to expand their existing AI rollouts.
The bar for AI success is rising fast. Boards, CEOs, and CFOs are pushing teams to move past tactical experiments that simply prove a company is “doing AI.” They now expect measurable outcomes that drive the business forward. With 90% of marketers planning to increase their AI budgets next year, it’s no surprise that leadership is demanding more. The next phase of AI adoption will belong to companies that connect every initiative and every technology decision to the revenue and profit metrics that drive growth.
Context and Data Powers Better AI Experiences and Outcomes
Solving the dual challenge of improving the buyer experience while tying AI to business results starts with one thing: context powered by data. From the moment a consumer engages with your brand — whether through a website visit or a conversation — you have a unique opportunity to build a direct relationship powered by first-party data.
The key is connecting every step of the buying journey, often initiated by anonymous users with no prior history with the brand, instead of treating each interaction in isolation. When brands unify these signals and apply advanced AI reasoning models, they can deliver conversational experiences that feel personal, consistent, and uniquely aligned to each customer.
Connecting data across the entire buyer journey ties your AI initiatives directly to where the business invests money — from ad campaigns and digital experiences to assisted sales — and where it generates revenue through new customer acquisition and increased revenue. This alignment makes ROI easier to measure and maps AI performance to the same revenue and cost metrics CEOs and CFOs rely on to drive profitable growth.
When you directly connect your AI investments to revenue, AI stops being a black box. Better data leads to better AI, and better AI drives better business outcomes.
Introducing Invoca’s AI Messaging Agent
We’ve built Invoca to be the single AI platform that connects the complete buyer journey to revenue using comprehensive, accurate first-party data. We’re expanding that foundation with our new AI Messaging Agent, the first two-way SMS AI solution designed to qualify leads, acquire new customers, and increase revenue while maintaining the full context of the buyer journey.
It transforms SMS into a true performance channel by combining AI-driven conversations, buyer journey intelligence, and marketing attribution. This product represents the next generation of AI solutions, one that meets the fast-evolving expectations of consumers while driving meaningful business outcomes that improve the bottom line.
