Recent Posts
Congratulations Invoca Impact Awards 2024 Winners!
Join us to celebrate Invoca's most innovative customers and partners in the 2024 Invoca Impact Awards!
New Invoca Integration Provides HIPAA-Compliant Call Conversion Data for Freshpaint Users
Learn how the new Freshpaint integration for Invoca helps healthcare marketers drive more patient appointment calls from search and digital advertising.
Introducing Invoca Impact Awards 2024 Finalists!
The Invoca Impact Awards showcase the most innovative users of our revenue execution platform. See the finalists here!
Customer Experience Management (CXM) Explained
Customer experience management helps businesses enhance interactions and boost customer satisfaction. Learn the key strategies for successful CXM.
What Is Marketing Data? Importance, Types, and Use Cases
Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.
The Best KPIs for Measuring a Revenue Execution Strategy
Driving revenue growth requires tight alignment between marketing and contact center sales teams. Discover the KPIs you need to align your teams.
Contact Center Experience: Basics and Strategies for Improvement
Contact center experience is vital for customer satisfaction. Explore the basics and discover strategies to improve your contact center's performance.
Understanding Speech Analytics in Call Centers: Benefits and Tips
Discover how speech analytics call center technology can transform your customer service and increase efficiency with real-time insights.
How Healthcare Marketers Can Succeed in a HIPAA-Compliant World
Learn how healthcare marketers can retain analytics and marketing performance following new guidance from The Department of Health and Human Services (HHS).
How Leading Companies Bridge the Sales/Marketing Divide with Invoca
These leading companies built outstanding sales and marketing partnerships. Read their stories and learn how you can replicate their success.
Boosting Revenue Through Marketing and Sales Alignment
Learn the correlation between B2C marketing and sales alignment and revenue growth. Discover how revenue execution platforms can help.
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
Drive More Revenue from Social Media Advertising with Invoca’s Integrations
Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.
How Auto Dealers Use VinSolutions and Invoca to Turn Phone Leads Into Revenue
Leading auto dealers use Invoca's no-code integration with VinSolutions to complete their view of each customer’s journey. Learn how it works in this blog post.
Unraveling the Challenges of Disconnected B2C Sales and Marketing Teams
In our recent study, we delved into common challenges that cause disconnects between B2C sales and marketing teams. Learn what they are and how to solve them.
Call Center Agent Training: Strategies and Best Practices
Discover the latest strategies for building a call center training program. Learn how these best practices and tech tools can help your team succeed.
12 Innovative Home Services Marketing Ideas to Boost Your Strategy
Explore strategies to revolutionize home services marketing with digital platforms, AI, omnichannel experiences, innovative paid search strategies, and more.
Understanding the Customer Journey: Definition, Stages, and Benefits
Discover the essential stages and benefits of understanding the customer journey. Learn how to optimize each stage for a better customer experience.
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2024 Invoca Impact Awards Nominations Now Open!
The Invoca Impact Awards recognize the most innovative Invoca customers and partners. Nominate yourself, your team, or company today.
Top Contact Center Sales Challenges Overcome with Revenue Execution
Explore how revenue execution platforms address the biggest contact center sales challenges of 2024 and drive performance.
The 5 Biggest Barriers to Understanding the B2C Buyer Journey
Learn what prevents B2C marketing and sales teams from understanding the complete buying journey from online to offline channels.
How Leading Marketers Implement a Revenue-Focused Strategy
In our recent webinar, we spoke with leading marketers to learn how they prove the revenue of their marketing efforts. Learn their top tips in this post.
