Tom Phillips is a Senior Product Marketing Manager at Invoca, where he leads product marketing for the company's AI portfolio. He has over 12 years of experience in digital marketing, with eight of those focused on healthcare. At Invoca, he works directly with the product and engineering teams shaping the company's AI technologies. He also leads the cross-functional group that supports Invoca's healthcare customers — tracking regulatory and industry shifts across health systems and feeding what the team learns back into the product roadmap.
Tom's healthcare expertise is first-hand. Before Invoca, he spent 5 years as a Marketing Manager at VITAS Healthcare, the largest provider of end-of-life care in the United States, where his responsibilities spanned both web and mobile app presences focused on patient acquisition and referral source support.
He started his career at Procter & Gamble as a digital marketing consultant working on global initiatives. He is an alum of both John Carroll and University of St. Thomas where he studied computer science and has earned two Master's degrees (Communications Management and an MBA). He speaks regularly at healthcare marketing conferences on how health systems use AI to optimize patient journeys and marketing budgets.
His view after a decade in the space: healthcare marketers rarely lose because their attribution model is wrong. They lose because the richest signal they have — what patients actually say when they call — never makes it into the data they report on.
Tom lives in San Francisco with his wife, who also works in marketing, and their 8-year-old daughter. He's an avid golfer who gives lessons on weekends, and he'll happily break down your swing if you send him a video.
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