Marketing Analytics
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You Can Capitalize on a Challenging Economy to Emerge a Stronger Company
Inflation is at a 40-year high. Everyone is thinking about how the economy will impact their business. Here are some tips to help you emerge a stronger company.
19 Metrics You Need To Measure Brand Awareness
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 19 need-to-know brand awareness metrics.
Invoca Summit 2022 Speaker Preview
Check out the speakers presenting at Invoca Summit 2022. Summit is the premier conversation intelligence conference for marketing, contact center, and CX pros.
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data
Learn how to create lookalike audiences by leveraging call tracking data to target high-intent customers.
What Businesses Can do to Stop Robocalls and Call Fraud
Fraudulent calls aren't just annoying, they cost businesses and consumers $30B in 2021 alone. Here's what businesses can do to help hang up on call fraud.
How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.