How Invoca’s AI Marketing Solutions Can Drive Success

Invoca’s AI-Powered Marketing Solution Tracks Phone Leads and Analyzes Conversations 

Phone calls are often the source of your most valuable conversions — and yet many marketing teams don’t track them or capture analytics from the conversations. Invoca’s AI gives marketing teams full attribution for every phone lead they drive, as well as deep conversation insights they can use to improve ad targeting, bidding, and more.

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“Invoca is a significant driver of how we measure the performance of our marketing campaigns. It gives us a single source of truth about how many call conversions we’re driving for the brands under our umbrella. This allows us to double down on our best campaigns and spend our budget smarter.”

-James McGinn, Head of paid media at Rentokil

The Key Features of Invoca's Conversation Intelligence AI

Granular call tracking and attribution

Phone calls are valuable conversions, and when you optimize for them the same way you optimize for online conversions, you can greatly increase your ROI. Invoca’s conversation intelligence AI makes it simple to get granular call attribution data — down to the search keyword level — so you can see exactly how a customer interacts with your campaigns and website before they pick up the phone. You’ll get data including keyword, landing page, campaign, and Google click ID to accurately optimize your campaigns, stop wasting budget on low-performing efforts, and drive more high-value phone leads.

Capture call conversion data to optimize your bidding strategy

When you track click-to-call button presses, you have no way of knowing if the resulting conversations were actually leads. Invoca solves this problem by analyzing conversations with AI to determine which were qualified leads and which were non-sales related.

With Invoca’s call outcome data, you can easily optimize your campaigns to drive more conversions at a lower cost. You can integrate call outcome data with your bid management tools and optimize your bidding strategy to generate more phone call conversions. 

You can also use Invoca data to inform Google’s Smart Bidding algorithm, allowing the AI to make more effective bids on your behalf and scale your results. Learn more about our Google Ads integration here.

Uncover deep insights from phone conversations

Listening to all of your calls to locate trends isn’t feasible or scalable. That’s why Invoca automates the process with AI, flagging actionable insights you can use to improve marketing campaign performance.

With Invoca Signal AI Studio, you can get out-of-the-box algorithms or train your own custom algorithms to detect conversion events, call outcomes, and other important conversational topics as soon as they happen. You can stream and activate your conversation data across hundreds of platforms as soon as the call ends to optimize bidding strategies, build targeting audiences, and enrich CRM and CDP data.

Powered by unsupervised machine learning, Invoca Signal Discovery automatically groups customer conversations into topics so you can easily identify trends from tens of thousands of conversations and take action on them in real time. 

Enhance audience building with insights from phone conversations 

With the conversation insights you capture through Invoca, you can build new audiences and improve your segmentation strategy. For example, you can retarget callers with ads for the products or services they expressed genuine interest in, and even tout the specific features or differentiators they inquired about. If they bought from you over the phone, you can serve them ads for relevant companion purchases or suppress them from seeing irrelevant ads. This helps you serve your customers personalized ads that are targeted to their needs. 

Easily integrate with existing systems

Data doesn’t do you any good unless you can take automated action on it — that’s why Invoca integrates with your marketing tools so your data is always where you need it when you need it. This includes your bid management tools, web analytics tools, CRM, CDP, and more.

Invoca offers no-code integrations, which make it quick and easy for teams to activate call attribution data in their tech stack, without developer resources or custom code builds. Popular no-code integrations include Google Ads, Google Analytics 4, Search Ads 360, Microsoft Advertising, Meta Ads, Salesforce, and Tealium. See our full integration library here.

Take Your Marketing to the Next Level with Invoca

“Invoca is an invaluable tool for our business. It’s helped us spend smarter and save tens of thousands of marketing dollars on customer acquisition.”

-Alex Balasis, Marketing analyst at Renewal by Andersen

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5 Main Benefits of Invoca’s AI-Powered Marketing Tools 

Benefit 1: More accurate attribution models

Invoca’s AI gives you granular attribution about how your marketing campaigns are contributing to call conversions. This helps you prove the full impact your campaigns have on revenue generation and defend your marketing spend from getting cut.

Benefit 2: Efficient allocation of marketing budget

Invoca’s call attribution allows you to make smarter decisions on how to invest your ad dollars, so you can allocate more budget to high-performing campaigns and less to underperformers. As a result, you can drive more phone leads at a lower cost and increase your ROI.

Benefit 3: Deep insights into customer behavior

It can be incredibly time-consuming to sift through mountains of voice of the customer data, trying to identify patterns and trends. That’s why Invoca uses AI to do the heavy lifting and identify trends from your phone conversations at scale. This saves you time and gives you deep insights into consumer preferences and behavior you can’t get anywhere else.

Benefit 4: Enhanced personalization

According to McKinsey, 71% of consumers expect companies to deliver personalized experiences. Invoca helps you deliver on the personalization your customers have come to expect by capturing deep insights from phone conversations. You can use these insights to target your marketing efforts more effectively, serving your customers ads that are truly relevant to their needs.

Benefit 5: Industry-leading data security and compliance

Businesses across healthcare, government, banking, and a host of other industries trust Invoca in large part because of our commitment to data security, privacy, and compliance. Our platform is SOC 2 Type 2 certified, ISO 27001 certified, HIPAA compliant, GDPR compliant, and PCI DSS certified. Learn more about our industry-leading security here.

FAQs About Using AI in Marketing

How can AI improve marketing campaign performance?

AI can improve campaign performance by analyzing vast amounts of data to identify patterns and trends. With AI-powered conversation intelligence, marketers can gain valuable insights into their target audience's preferences and behavior, enabling them to tailor their campaigns accordingly. AI can also automate repetitive tasks such as audience segmentation and ad bidding, freeing up time for marketers to focus on more strategic activities.

Can AI help in personalizing customer experiences at scale?

Yes, with AI-powered conversation intelligence, you can analyze phone conversations at scale to capture deep insights about your consumers, like their buying preferences, pain points, price-sensitivity, and more. You can then create audience segments based on this data. As a result, you can deliver highly targeted and personalized content, recommendations, and offers to customers, enhancing their overall experience. 

Will AI replace human marketers in the future?

While AI has the potential to automate repetitive tasks and streamline processes, it won't replace marketers in the future. Instead, it will make their jobs easier and more efficient. Marketers bring a unique perspective, creativity, and strategic thinking to their roles that AI cannot replicate. They possess the ability to understand complex consumer behaviors, develop innovative marketing strategies, and build meaningful connections with customers. 

How does AI impact marketing analytics?

With its ability to process vast amounts of data in real-time, AI can uncover patterns that human analysts may overlook — including trends from phone conversations. This enables marketers to gain a deeper understanding of customer behavior, preferences, and purchasing patterns. By automating data collection and analysis, AI saves time and reduces human error. In addition, it empowers marketers to identify new revenue opportunities and optimize campaign performance. 

Can AI help in optimizing digital advertising campaigns?

AI helps teams optimize digital advertising campaigns by automating critical processes such as audience segmentation, personalization, and automated ad bidding. This allows marketers to deliver highly targeted content that resonates with their audience, increasing engagement and conversion rates. Additionally, it allows them to show their audience the right ad at the right time for the right price, maximizing the value of every advertising dollar.

Is AI-driven marketing expensive to implement?

AI-powered marketing solutions don’t have to break the bank, and many companies offer a variety of plans to fit your team size and budget. Check out our pricing page to learn more

Want to learn more about Invoca AI can help you improve marketing performance? Visit our Invoca for Marketers product page or you can request a personalized demo.