Recent Posts

What does call tracking do for marketers? It's a critical component of the martech stack that many marketers don't know enough about.

Commitment to our customers, collaboration, and continuous improvement in a positive environment is our way of life at Invoca.

Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.

Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.

Invoca's State of First-Party Data Report shows marketers underutilizing first-party data and more are benefitting from call tracking and analytics software.

Using Invoca with Adobe Experience Cloud to shine a light on paid search.

Here are four simple things email marketing automation software lets you do that make a big difference for customer experience.

If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

Digital Marketing Media's Kyle Andersson reflects on Invoca Summit 2019 and what he learned at the world's only call tracking conference.

Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.

Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 and here's what you need to know...

Consumers often find retargeting ads invasive and annoying. Here's how to use call tracking software to make retargeting more effective and less irritating.

Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.

Learn how changes to Google Featured Snippets can hurt click-through rates - and why you still want to get the featured snippet anyway.

Get the Total Economic Impact of Invoca Call Tracking & Conversational Analytics report to see how Invoca delivers ROI to marketers.

The current environment has put pressure on marketers, as their job descriptions have expanded and become more complex.

Ai Media Drives Record-Breaking Results for its Client with Invoca

Watch our virtual Adobe Summit session with eHealth and Evolytics to learn how to create seamless buying experiences with call tracking and Adobe Analytics.

A few months ago, we chatted with Shannon Stengele, a production support engineer at Invoca, about why she loves her job.

Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.

See how health insurance marketplace provider eHealth uses Invoca call tracking integrated with Adobe Analytics to reduce CPA and increase conversion rates.

What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

International Women’s Month is an opportunity to reflect on the impact, intelligence, and inspiration that women give to the world 365 days a year.