Recent Posts

Invoca's call analytics technology helps marketers use phone call data from customer conversations to optimize marketing campaigns. Learn how it works.

A multi-cloud approach provides options for building a backend stack that generates the best possible experience for customers.

The more calls you get the better right? Not quite. Too many calls can be harmful. Here're 6 reasons why your call volume may be out of control & how to tame it

Invoca's Signal AI platform has won "Best AI-based Solution for Marketing" from the AI Breakthrough Awards. Other winners include Google, Qualcomm, NVIDIA & IBM

Invoca: Strong Performer in Forrester New Wave AI-Fueled Speech Analytics Providers & earned differentiated ratings in real-time speech analytics, biz analytics

The next generation of voice- and text-based chatbots are more human. But are consumers ready to talk to bots? Are they always a viable substitute for a human?

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.

As a part of Invoca's continued commitment to security & data privacy, we're proud to report that were in compliance with GDPR regulations ahead of the deadline

Mike McCourt: Our talented data scientist! See how after a decade of astrophysics research at Stanford, Berkeley, Harvard, & UCSB, Mike made the startup leap!

With Invoca, Frontier optimized spend and generated more revenue with the same spend. After 6 months campaign response rates improved by 66%!

If you're a marketer in travel or hospitality you know that customers frequently cross channels and you deserve credit for offline conversions that you drove.

Adobe's tag management system allows our customers who use Adobe Experience Cloud to effortlessly deploy their Invoca tags anywhere they have Launch deployed.

Here are 5 signs of a bad mobile experience you need to look out for to keep your customers clicking and calling.

When opening an IRA do you envision walking into the bank lobby, grabbing a paper cup of coffee, and dreaming of retirement as you wait to talk to your advisor?

Financial institutions are using voice solutions to address client needs in handling PII. Julia Stead offers advice on to understand customers and gain insights

Adwords last-click attribution may be deprecated, but the question remains, is last-click attribution the best way to gauge marketing performance?

With more people going mobile-only and voice assistant usage expected to surge by 130% this year.

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing Partner.

Frontier Communications uses Invoca to get the granular level of data they need to understand when and where people call, and what happens on those calls.

Optimizing for clicks is in our blood. But if you haven’t integrated call intelligence into your digital marketing, you're missing out.

3Day Blinds delivers an incredibly personalized experience and custom product, making phone calls a critical touchpoint.

Digital marketers are always looking for new ways to increase customer acquisition rates.

I had been using the terms interchangeably, and now I realize my oversight made me look like a fool.

Digital marketers are dropping the ball in one key area of the customer experience: the phone call. And ROI is suffering.