Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
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The Cookieless Future: 5 Ways Marketers Can Get More First-Party Data
Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.
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The 2024 UK Privacy Landscape: What Marketers Need to Know
The UK privacy landscape is poised to undergo shifts in 2024, with tightening restrictions on cookie tracking, AI, and data security. Learn how to prepare.
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Your 2024 PPC Optimization Checklist
PPC is one of the most effective channels for driving marketing results. But are you ticking all 16 of these critical boxes in your campaign checklist?
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40 Voice Search Stats Marketers Need to Know in 2024
The world of voice search is exploding 2024. Read the top voice search statistics digital marketers need to know in this changing landscape.
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How to Democratize Data to Unlock Hidden Revenue with Revenue Execution Platforms
Revenue execution platforms provide deep customer insights you can't get anywhere else. Learn how this tool can help you democratize data and drive revenue.
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Data-Driven Marketing Trends for 2024: Why You Need to Update Your Strategy
In 2024, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
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The 2024 Guide to Microsoft Advertising (Formerly Bing Ads)
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.