Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
How to Calculate Your Return on Ad Spend (ROAS) — and Improve It
Return on ad spend (ROAS) is a critical metric for tracking the impact of your marketing campaigns. Learn how to calculate it and improve it in this post.
Lead Generation in 2023: 4 Predictions from Google
Customer journeys are more complex than ever before. Learn Google's top lead generation predictions for 2023 and how you can prepare your strategy.
Omnichannel Marketing: The Ultimate Guide for 2023
Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2023.
Data-Driven Marketing Trends for 2023: Why You Need to Update Your Strategy
In 2023, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI
Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.
5 Free Templates to Help You Stretch Your Marketing Budget
Learn the steps for creating and implementing an effective marketing budget. Check out 5 of our favorite marketing budget templates for your use!
14 Quick Tips To Drive More Insurance Leads From Facebook
Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.
Pay-Per-Call: 14 Common Questions Answered
Pay-per-call is a type of marketing where an advertiser pays publishers for quality calls generated on the advertiser's behalf, but there's so much more...