Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
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29 Strategies to Improve Organic Search Rankings on Google
Want to improve your organic search engine rankings on Google? These 25 strategies can help you lay the foundation for increasing organic traffic.
How to Calculate Your Return on Ad Spend (ROAS) — and Improve It
Return on ad spend (ROAS) is a critical metric for tracking the impact of your marketing campaigns. Learn how to calculate it and improve it in this post.
Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalise experiences and boost ROI.
14 Quick Tips To Drive More Insurance Leads From Facebook
Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.
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Facebook Call Ads: Everything Marketers Need to Know
Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising.
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38 Statistics Facebook Advertisers Need to Know in 2024
Marketers are increasing their Facebook advertising spend. Learn 38 statistics that can give you a competitive edge.
7 Ways to Boost Facebook and Instagram ROAS With Data From Phone Conversations
The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.
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