Performance Marketing

Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising and drive more leads and conversions.

AI isn't just a buzzword — it's a game-changer for marketers. With real-time insights and automated processes, AI is essential for success in today's landscape.

Retail ad spend is rising and marketers are failing to connect the consumer journey. Learn retail marketing statistics to help you form your 2026 strategy.

Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.

Learn what top automotive marketers are planning for 2025 and beyond. Get tips for how you can keep up with the competition.

The digital marketing landscape is more competitive than ever. We compiled these stats to help you assess the competition and improve your strategy.

Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.

Are you struggling to find the right software vendor? Learn our proven tips to select a technology partner that can help you exceed your business goals.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.