Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
Study Finds Conversations Play Critical Role In Consumers' Financial Decisions
As the financial services industry goes digital, it’s clear that human interaction will still play a large role. Learn why phone call experiences are critical.
What Is Call Attribution and Why Do I Need It?
Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.
3 Tips to Revamp Your Marketing Strategy for Today’s Economy
Learn how to build a marketing strategy that enables you to defend your marketing budget and acquire more customers at a lower cost.
How Marketers Can Improve Customer Experiences to Drive More Conversions
Learn how marketers can use AI to improve customer experiences, drive more conversions, and reduce customer acquisition costs.
Get More from Your Entire Martech Stack with These 5 Invoca Integrations
Learn how you can get more value from your existing martech investments by integrating them with conversation intelligence data.
5 Ways Missing Marketing Data Slashes Your ROAS
Uncover 5 ways missing marketing data hurts ROAS, wastes budgets, and why visibility into calls is vital for optimizing ROI. Click to maximize marketing success
YouTube Advertising: How to Create More Effective Campaigns
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.