Marketing Analytics

Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.

The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA

The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how conversation intelligence can help.

Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.

Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.

Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.

New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.

Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.