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How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
Invoca Call Tracking Now Integrates with Snapchat Swipe Up To Call, Facebook, and Instagram
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
Building Trust With Your Customers is More Important Than Ever
During the COVID-19 pandemic, facilitating real human connections and developing trusting relationships with your customers has become more important than ever.
How Changes to Google Featured Snippets Hurt SEO and Why You Shouldn't Care
Learn how changes to Google Featured Snippets can hurt click-through rates - and why you still want to get the featured snippet anyway.
Watch Invoca's Adobe Summit On-Demand Breakout Session with eHealth & Evolytics
Watch our virtual Adobe Summit session with eHealth and Evolytics to learn how to create seamless buying experiences with call tracking and Adobe Analytics.
What Is Lead Tracking — and Why It's Critical to Your Marketing Campaigns
Invoca outlines the lead & call tracking process and explains why it's more important in 2020 marketing campaigns than ever before. Learn more.
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
7 Things Marketers and Advertisers Need to Stop Doing in 2020
It's the time of year for harping on everything that you need to do in 2020 to prevent being shot into the void of eternal irrelevance.