Marketing Analytics

Invoca explains how to analyze call center data to optimize the efficiency of your team with minimal disruption using predictive analytics and AI. Learn more.

To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.

It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 15 need-to-know brand awareness metrics.

Learn how marketers use first-party data for customer acquisition, campaign optimization, & better customer experiences with conversation intelligence software.

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

88% of marketers say collecting first-party data is a top priority in 2021. Learn the richest first-party data sources you can tap into to fuel your strategy.

Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.

With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?

In a post-third-party cookie world, call analytics solutions allow marketers to tap into that often-overlooked source of first-party data: consumer calls.