Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
How to Conduct Better Advertising Research
Enhance ad success with effective advertising research: Learn the types, data collection, analysis, testing, metrics, & tools. Optimize campaigns for ROI.
7 Ways to Boost Facebook and Instagram ROAS With Data From Phone Conversations
The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.
What Makes Invoca the Best Conversation Intelligence AI for Marketing and Contact Centers
Learn what makes Invoca the best conversation intelligence software for marketing and contact centers. Advanced AI, ease of use, and accuracy make Invoca #1.
How to Use First-Party Caller Data to Improve Audience Targeting Without Cookies
Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!
Competitive Intelligence 101: The Complete Guide
Competitive Intelligence: An intro to the process, implementation & future trends. Understand how to use CI to enhance business compliance & success.
Why Conversation Intelligence Should Be an Essential Part of Your SEO Strategy
Learn how you can get more qualified organic traffic to your website to increase sales and conversion rates without increasing your ad budget.
Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.