Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
.png)
How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data
Learn how to create lookalike audiences by leveraging call tracking data to target high-intent customers.
What Businesses Can do to Stop Robocalls and Call Fraud
Fraudulent calls aren't just annoying, they cost businesses and consumers $30B in 2021 alone. Here's what businesses can do to help hang up on call fraud.
.jpg)
How Home Services Companies Can Increase Revenue with Conversation Intelligence
Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.
How to Optimize Digital Marketing Campaigns with Call Tracking and Analytics in 4 Steps
Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.
How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
Google Analytics 4: The Complete Guide to Switching to GA4
Google Analytics 4: The Complete Guide to Switching to GA4
9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.
Videos
Invoca call tracking & conversational analytics
1:28
min
up next
How Invoca Signal Discovery Works
7:54
min
up next
Our customers talk about the value of Invoca
1:39
min
up next
How VITAS Healthcare uses Invoca
3:42
min
up next
Resource library
No items found.
