Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
What Is Zero-Party Data and How Can Marketers Use It?
With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.
Drive More Revenue from Social Media Advertising with Invoca’s Integrations
Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
7 Ways to Boost Facebook and Instagram ROAS With Data From Phone Conversations
The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.
How Invoca Integrates with Snapchat Swipe Up To Call Ads
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
What Is Lead Tracking? Understanding Basics & Benefits
Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.
The Art of Gathering Customer Insights: Best Practices and Strategies
Customer insights are your key to thriving in today’s competitive business world. Learn the art of gathering, analyzing, and applying those insights.
Videos
What Can You Do with Invoca Conversation Intelligence?
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