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New Research on High-Stakes Purchases and Consumer Confidence
New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.
What is IDFA and Why Apple Killed it: Everything Marketers Need to Know
Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.
Call Tracking & Conversational Intelligence for the Automotive Industry: Everything you Need to Know
Learn how call tracking helps car manufacturers, dealerships and automotive repair service networks drive more revenue and improve customer experience.
Video: How Viasat Uses Invoca to Manage High Call Volume Without Sacrificing Revenue
See how broadband provider Viasat uses conversational analytics to adapt to changing customer behavior, grow revenue, and provide a great customer experience.
How to Track Phone Calls in Salesforce
Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.
The First Integration of Conversational Analytics and Website Experience Data
Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.
How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
Invoca Call Tracking Now Integrates with Snapchat Swipe Up To Call, Facebook, and Instagram
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.