If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
How to Analyze Call Center Data to Improve Efficiency
Invoca explains how to analyze call center data to optimize the efficiency of your team with minimal disruption using predictive analytics and AI. Learn more.
4 Ways to Improve the eCommerce Experience with Call Center Data
To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
15 Metrics You Need To Measure Brand Awareness
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 15 need-to-know brand awareness metrics.
Why Marketers Are Missing Out On First-Party Data from the Call Center
Learn how marketers use first-party data for customer acquisition, campaign optimization, & better customer experiences with conversation intelligence software.
9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.
5 Ways Marketers Can Get More First-Party Data in a Cookieless World
88% of marketers say collecting first-party data is a top priority in 2021. Learn the richest first-party data sources you can tap into to fuel your strategy.
Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?