Recent Posts

Signal AI Studio makes it easy for marketers to train AI signals that detect the quality of phone leads. Learn about recent enhancements to this product.

This year, B2C sales teams are navigating rapid technological advancements and shifting consumer expectations. Learn the top statistics you need to thrive.

2025 is shaping up to be a pivotal year for CMOs. We collected 30 key statistics to help CMOs guide their strategies and navigate the rugged terrain ahead.

Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.

Discover proven landscaping marketing strategies to attract clients, boost visibility, and grow your business in a competitive market.

Find actionable tips on how to get clients for a cleaning business, build a loyal customer base, and grow your company with smart strategies.

Learn how to measure marketing ROI effectively and optimize your efforts to maximize returns and make data-driven business decisions.

Master multi-touch attribution to track every customer interaction and improve marketing ROI with smarter, data-driven strategies.

We spoke with marketing leaders about their AI predictions for 2025. Their insights reveal a maturing approach to AI adoption and strategic integration.

Celebrating Invoca's most innovative advocates—RevX Heroes

Marketers have been experimenting with AI for two years. It's time for CMOs to lead the charge and develop cohesive, revenue-focused AI strategies.

Learn how contact center leaders can use call analytics software to gain actionable insights to improve performance and drive more conversions.

Learn how Invoca's revenue execution platform helps AT&T track phone leads, personalize experiences, and increase conversion rates.

Discover the contact center automation trends that streamline workflows and offer better CX.

Elevate your business results with conversion rate optimization techniques to increase engagement, conversions, and overall revenue effectively.

Discover how handyman advertising can elevate your business with impactful marketing techniques that attract more clients and grow your services.

Learn the latest paid media budget trends. Discover how marketing leaders can capitalize by using AI to improve the efficiency of their media spend.

While most CMOs have tracking for the online buying journey, they have a measurement gap for the offline journey. Learn why this is harming revenue growth.

This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.

Learn how a strong sales and marketing strategy aligns both teams, improves collaboration, and drives revenue growth for your business.

Discover how AI for sales transforms efficiency by automating tasks, analyzing data, and improving customer engagement to boost revenue.

Understand how customer journey tracking can boost conversions, improve engagement, and provide insights to refine your marketing strategy.

Uncover the benefits of AI marketing analytics, from customer insights to campaign optimization, helping your team make data-driven decisions.

The modern buying journey is more complex than ever. Learn how your marketing team can connect all its online and offline touchpoints with Invoca.