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Unlock the power of sales and marketing analytics to drive growth, improve performance, and make data-driven decisions for success.

Explore key strategies for customer experience optimization to improve interactions, satisfaction, and retention across all channels.

Discover effective strategies to create a seamless omnichannel customer journey and enhance customer satisfaction across all touchpoints.

Learn the essential customer experience KPIs to measure in 2024 for optimizing satisfaction, loyalty, and business success.

Understand marketing attribution and its critical role in optimizing your ad spend, improving campaign effectiveness, and enhancing ROI across channels.

Join us to celebrate Invoca's most innovative customers and partners in the 2024 Invoca Impact Awards!

Learn how the new Freshpaint integration for Invoca helps healthcare marketers drive more patient appointment calls from search and digital advertising.

The Invoca Impact Awards showcase the most innovative users of our revenue execution platform. See the finalists here!

Customer experience management helps businesses enhance interactions and boost customer satisfaction. Learn the key strategies for successful CXM.

Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.

Driving revenue growth requires tight alignment between marketing and contact center sales teams. Discover the KPIs you need to align your teams.

Contact center experience is vital for customer satisfaction. Explore the basics and discover strategies to improve your contact center's performance.

Discover how speech analytics call center technology can transform your customer service and increase efficiency with real-time insights.

Learn how healthcare marketers can retain analytics and marketing performance following new guidance from The Department of Health and Human Services (HHS).

These leading companies built outstanding sales and marketing partnerships. Read their stories and learn how you can replicate their success.

Learn the correlation between B2C marketing and sales alignment and revenue growth. Discover how revenue execution platforms can help.

Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.

Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.

Leading auto dealers use Invoca's no-code integration with VinSolutions to complete their view of each customer’s journey. Learn how it works in this blog post.

In our recent study, we delved into common challenges that cause disconnects between B2C sales and marketing teams. Learn what they are and how to solve them.

Discover the latest strategies for building a call center training program. Learn how these best practices and tech tools can help your team succeed.

Explore strategies to revolutionize home services marketing with digital platforms, AI, omnichannel experiences, innovative paid search strategies, and more.

Discover the essential stages and benefits of understanding the customer journey. Learn how to optimize each stage for a better customer experience.

The Invoca Impact Awards recognize the most innovative Invoca customers and partners. Nominate yourself, your team, or company today.