AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.

Why AI SMS Messaging Is Now a Critical Revenue Channel for B2C Brands
Turn SMS from a basic channel into a revenue engine. See how AI SMS agents provide instant answers, qualify leads, and drive conversions for B2C brands.

Agentic AI is the Next Evolution Beyond Predictive and Generative AI
Agentic AI goes beyond Generative and Predictive AI. Learn how autonomous AI systems break down complex goals, make decisions, and execute multi-step processes.

How AI SMS Messaging Revives Recaptures from Stalled Leads
Revive stalled leads and boost ROI with AI SMS. Learn how Invoca's AI Messaging Agent prevents friction, automates follow-up, and drives immediate conversions.

35+ AI Marketing Statistics You Need to Know for 2026
See the most important AI marketing trends for 2026, based on original research from Invoca’s latest industry studies.

AI Customer Segmentation: Benefits and Strategies
Discover how AI customer segmentation helps personalize marketing and boost engagement.

5 Ways AI Can Shut Down Costly Contact Center Failures
AI can fix costly contact center failures. Learn 5 ways Invoca reduces wasted calls, improves agent performance, and boosts customer satisfaction.

Google’s AI Is Calling: Over 300% Increase in Pricing Request Calls to Businesses in November
Google AI call volume for pricing requests spiked 300%. Learn to optimize your contact center, business locations, and AI agents for better conversions.



