Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Customer Conversations: How BBQGuys Gets Full Visibility of the Customer Journey with Invoca
Learn how outdoor cooking retailer BBQGuys uses Invoca conversation intelligence to
Will Paid Search Ads Ruin Voice Search?
Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.
Everything Marketers Need to Know About Connecting Phone Calls with Google Ads - INFOGRAPHIC
Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.
Top Tips for Creating Effective Google Responsive Search Ads
Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.
What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.
How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience
Consumers often find retargeting ads invasive and annoying. Here's how to use call tracking software to make retargeting more effective and less irritating.
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What Can You Do with Invoca Conversation Intelligence?
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