Paid Search

In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.

Learn how to capture every phone lead and conversion from Google Ads campaigns with Invoca's durable attribution support for Google enhanced conversions.

Learn how to track phone calls in Google Analytics 4 with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.

The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.

Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.

Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.