Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
The 2026 Guide to Microsoft Advertising (Formerly Bing Ads)
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.
5 Tips to Use Google Ads AI to Drive More Revenue
One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.
Future-Proof Your Phone Call Conversion Data With Invoca’s Durable Attribution for Google Ads
Learn how to capture every phone lead and conversion from Google Ads campaigns with Invoca's durable attribution support for Google enhanced conversions.
How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals
Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.
5 Tactics to Improve Phone Lead Rates and ROAS From Google Ads
In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.
How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics 4 with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
4 AI-Powered Google Ads Strategies to Turn Phone Leads into Revenue Machines
Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.
.jpg){kind=tracking}
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
up next
How Invoca Signal Discovery Works
2:53
min
up next
Our customers talk about the value of Invoca
2:47
min
up next
How VITAS Healthcare uses Invoca
3:11
min
up next
Resource library
No items found.
