Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
Your 2024 PPC Optimization Checklist
PPC is one of the most effective channels for driving marketing results. But are you ticking all 16 of these critical boxes in your campaign checklist?
5 Tips to Use Google Ads AI to Drive More Revenue
One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.
The 2024 Guide to Microsoft Advertising (Formerly Bing Ads)
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.
Automotive Digital Advertising: Boost Your Results with AI
Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.
What Marketers Can Expect from Privacy Sandbox and the Death of 3rd-Party Cookies
Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.
5 Takeaways From Invoca’s Fireside Chat with Rentokil Terminix and Google
Invoca held a fireside chat with Rentokil Terminix and Google at the Emily Hotel in Chicago. Learn the top takeaways for digital marketers.
AI in PPC: 7 Ways to Make Your Ads More Effective
The industry average return on Google PPC ads is nearly 2:1. Learn how you can boost your ROI even higher with artificial intelligence.
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