Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.
How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience
Consumers often find retargeting ads invasive and annoying. Here's how to use call tracking software to make retargeting more effective and less irritating.
Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.
How to Measure Paid Search ROI with Call Analytics Data
Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.
How to Track Online and Offline Conversions in Google Ads
Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.
How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking
Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.
Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team
Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.
How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions
See how online retailer YDesign Group is using Invoca call tracking and analytics and Adobe Experience Cloud to maximize their return on ad spend.