Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
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How Call Tracking Helps Stretch Your Digital Advertising Budget
Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.
Top Tips for Creating Effective Google Responsive Search Ads
Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.
What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.
How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience
Consumers often find retargeting ads invasive and annoying. Here's how to use call tracking software to make retargeting more effective and less irritating.
Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.
How to Measure Paid Search ROI with Call Analytics Data
Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.
How to Track Online and Offline Conversions in Google Ads
Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.
Videos
Invoca call tracking & conversational analytics
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