Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
10 Killer PPC Tactics Every Marketer Needs to Know
Check out these 10 paid search tips and tricks from Invoca and the PPC pros and Media Experts to learn how to create the most effective PPC campaigns.
Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
The Marketing Acquisition Cost Benchmark Report
The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA
3 Ways Marketers Can Use AI to Drive Paid Media Results
Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Customer Conversations: How BBQGuys Gets Full Visibility of the Customer Journey with Invoca
Learn how outdoor cooking retailer BBQGuys uses Invoca conversation intelligence to
Will Paid Search Ads Ruin Voice Search?
Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.