Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
How to Track Online and Offline Conversions in Google Ads
Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.
How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking
Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.
Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team
Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.
How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions
See how online retailer YDesign Group is using Invoca call tracking and analytics and Adobe Experience Cloud to maximize their return on ad spend.
How to Make Advertising Work on YouTube
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.
How Visiqua Uses Invoca to Increase Conversions and Reduce CPA
See how this performance marketing agency uses Invoca call tracking and analytics to boost its pay-per-call business and reduce CPAs for its clients.
7 Awesome Examples of Landing Pages that Drive Click-to-Call
Check out these examples of great landing pages to boost your click to call efforts and make it easy for customers to pick up the phone.
Google I/O 2019 Key Takeaways for Marketers
At Google I/O 2019, Google revealed advancements in augmented reality (A/R), voice search, and Duplex along with better integrations with Google Assistant.