Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
Display Advertising: 5 Tips to Drive More Phone Leads & Conversions
Learn how to drive more phone leads with display ads to drive more conversions in the call center and online.
10 Awesome Examples of Landing Pages that Drive Click-to-Call
Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.
What Is Bard and What Does It Mean for Search Marketing?
At Google's "Live from Paris" Event, they announced their latest AI innovation, Bard. Learn what this new technology means for search marketers.
Media Mix Modeling (MMM): The Complete Guide for 2023
Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
Why Keeping Your Marketing Budget Depends on Conversation Intelligence
Economists predict a recession in 2023. Conversation intelligence can help you defend your ad spend and make the case for more budget in this turbulent time.
9 Tips to Increase Landing Page Conversions Right Now
Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.
How Call Tracking Helps Stretch Your Digital Advertising Budget
Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.