+1 (844) 686-5738

Digital Marketing

4 AI-Powered Google Ads Strategies to Turn Phone Leads into Revenue Machines

Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.

by

30 Statistics CMOs Need to Know to Crush 2025

2025 is shaping up to be a pivotal year for CMOs. We collected 30 key statistics to help CMOs guide their strategies and navigate the rugged terrain ahead.

by

Jane Irene Kelly

Why Understanding Your Buyer Persona Is Essential for Successful Marketing

Understand your buyer personas and tailor your strategies to connect with your target audience on a deeper level, conversions, driving engagement, and loyalty.

by

How to Optimize Marketing Spend with First-Party Data from Phone Calls

Marketers need to understand their audience on a deep level. Learn how first-party data from phone calls can help you improve targeting and personalization.

by

How to Create a Data-Driven Culture to Drive Revenue Growth

Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.

by

Jane Irene Kelly

A Multi-Touch Attribution Guide: Benefits and Applications Explained

Master multi-touch attribution to track every customer interaction and improve marketing ROI with smarter, data-driven strategies.

by

Jane Irene Kelly

2025 Marketing Budget: Key Trends Influencing Your Spend

Discover insights on technology, AI, and the shifting digital landscape, with expert tips on preparing and optimizing your 2025 marketing budget strategy.

by

Jane Irene Kelly

What Is Marketing ROI? Concepts, Impact, and How to Measure

Learn how to measure marketing ROI effectively and optimize your efforts to maximize returns and make data-driven business decisions.

by

Paid Media Budgets Are Growing Again, Here's How to Keep Your Bigger Budget

Learn the latest paid media budget trends. Discover how marketing leaders can capitalize by using AI to improve the efficiency of their media spend.

by

What Does a Connected Buying Journey Mean for Marketers?

The modern buying journey is more complex than ever. Learn how your marketing team can connect all its online and offline touchpoints with Invoca.

Videos

What Can You Do with Invoca Conversation Intelligence?

2:18

min

up next

Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53

min

up next

Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47

min

up next

How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

3:11

min

up next

What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Explore more resources

The Ultimate Guide to Conversation Intelligence for the Contact Center

The Ultimate Guide to Conversation Intelligence for the Contact Center

In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.

Invoca + Google Ads Success Stories

Invoca + Google Ads Success Stories

We collected the top Google Ads and Invoca success stories in this guide. Discover how cutting-edge brands boost their ROAS with Google Ads plus Invoca.

The Paid Search Playbook for Driving Phone Leads to Locations & Franchises

The Paid Search Playbook for Driving Phone Leads to Locations & Franchises

Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.