Digital Marketing
4 AI-Powered Google Ads Strategies to Turn Phone Leads into Revenue Machines
Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.
Why Marketing Leaders Should Invest in Explainable AI
Marketing leaders can no longer ignore the AI hype. Learn what explainable AI is and why it should be a key factor in your vendor selection process.
Why Marketing Leaders Need to Invest in AI Personalisation in 2025
CMOs that use AI to personalise experiences see dramatic improvements in engagement, conversion rates, and customer retention. Learn how you can get started.
What Is a Good CPC? Key Benchmarks for Businesses
What is a good CPC? Discover industry benchmarks and how to optimise your Google Ads campaigns for better ROI and lower costs per click.
88% of CMOs Are Responsible for a Revenue Goal — Here’s How to Exceed It
CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.
40+ Voice Search Stats You Need to Know in 2025
The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.
Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalise experiences and boost ROI.
Videos
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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