AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
AI Sentiment Analysis: How It Works and Top Tools
Learn how AI sentiment analysis interprets emotions and enhances customer interactions, and explore top tools for improving customer engagement.
5 Ways to Make Customers Hate Your AI
Creating a truly loathsome AI experience requires dedication, persistence, and a complete disregard for everything your users actually want. Learn how!
Why Fewer Clicks and Better Outcomes are Your New Organic Search Reality
Stop obsessing over raw organic sessions. Adapt your strategy to the zero-click reality and AI Overviews to drive more qualified visits that turn into revenue.
The Role of AI in Marketing and How to Use It
AI isn't just a buzzword — it's a game-changer for marketers. With real-time insights and automated processes, AI is essential for success in today's landscape.
Invoca’s AI Solution Measures Revenue Lift From TV and Video Brand Advertising
Unlock the true revenue lift from your TV & video brand advertising. Invoca's AI measures call conversions, proving ROAS and optimizing spend with confidence.
Customer Sentiment: What It Is and Why You Should Measure It
Discover how measuring customer sentiment boosts loyalty, revenue, and strategy for a better overall customer experience.
More Consumers Are Using Gen AI, What Does It Mean for Your Search Strategy?
In this post, we’ll break down how marketers can adapt to Gen AI search. We’ll dive into recent trends and the tactics that industry leaders are using.
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