Invoca surveyed marketers who use call tracking and analytics software and asked how they use it.

The proliferation of voice technology is changing the way we go about our daily lives and interact with the world.

To show exactly how phone calls fit in the new omnichannel journey, Invoca analyzed 58 million calls from 2015 that spanned more than 40 industries.

To learn how phone calls fit in the new customer journey, Invoca analyzed over 32 million phone calls. We found that consumers across industries are making phone calls after engaging online.

With the shift to mobile, phone calls have come on the paid search scene in a big way.

Marketers are locked in a heated competition to become the true "omnichampion" — a master of the omnichannel customer journey.

Did you know businesses receive nearly 34 billion inbound calls each year from mobile search alone? This number is expected to surpass 70 billion by 2018.

If you are completely new to driving and tracking call conversions, this checklist will help you determine how to start using call intelligence to achieve the greatest impact.

Email is essential. People love to say email is dead. Yet, with each passing year, we find ourselves reaffirming its value.

Invoca’s call intelligence platform has serious potential to impact your marketing...not to mention your bottom line.

The customer journey is in flux. People are moving online, offline, and across devices more than ever before.