We analyzed over 60 million phone calls to learn how effectively digital marketing teams drive phone leads from campaigns. See how your team stacks up!

We surveyed 1,200 B2C marketers to understand their attitudes toward AI. In this infographic, we compare how their responses changed year-over-year.

The modern omnichannel buying journey is broken, and it's costing companies revenue. Learn how you can fix it in this infographic.

This infographic examines the factors that inhibit marketing and sales alignment. Learn what they are and how to overcome them to drive more revenue.

The U.S. home services market is projected to skyrocket in the coming years. Adapt to these trends to drive customer acquisition and revenue growth.

In this infographic, we’ll show you five reasons you should put lead value above lead volume and build a revenue execution-based marketing strategy.

In this infographic, we'll cover five key Smart Bidding tips to level-up revenue. We’ll also show you how to pair Google Ads with conversation intelligence AI.

Our report found that contact center managers don’t have the right tools they need to coach agents. Learn why your contact center needs AI in this infographic.

In this infographic, we share how phone calls are creating a marketing data mystery for your team — and how you can solve it with conversation intelligence.

Three-quarters of marketers said their 2023 budgets will face increased scrutiny. Learn how call tracking can help you defend your spend in turbulent times.

When budgets are under scrutiny, every conversion counts — but many marketers overlook phone call conversions. Learn how this is harming your ROI.

Do you know how many of the appointment calls you drive are going unanswered?

Do you know how many of the automotive phone leads you drive are going unanswered?

When it comes to local search, Ricky Bobby said it best: “If you ain’t first, you’re last.” To drive organic conversions and phone leads, you need to rank on page one.

Today’s buyer journey is more fragmented than ever. Learn how leading marketers are connecting and optimizing all of their channels — including phone calls.

Expectations for the customer experience are higher than ever—and that includes the contact center.

Think sales and marketing don't need to sync? These stats might change your mind!

About 70% of mobile searchers call a business straight from Google search.

Invoca surveyed marketers who use call tracking and analytics software and asked how they use it.

The proliferation of voice technology is changing the way we go about our daily lives and interact with the world.

To show exactly how phone calls fit in the new omnichannel journey, Invoca analyzed 58 million calls from 2015 that spanned more than 40 industries.

To learn how phone calls fit in the new customer journey, Invoca analyzed over 32 million phone calls. We found that consumers across industries are making phone calls after engaging online.

With the shift to mobile, phone calls have come on the paid search scene in a big way.

Marketers are locked in a heated competition to become the true "omnichampion" — a master of the omnichannel customer journey.

Did you know businesses receive nearly 34 billion inbound calls each year from mobile search alone? This number is expected to surpass 70 billion by 2018.

If you are completely new to driving and tracking call conversions, this checklist will help you determine how to start using call intelligence to achieve the greatest impact.

Email is essential. People love to say email is dead. Yet, with each passing year, we find ourselves reaffirming its value.

Invoca’s call intelligence platform has serious potential to impact your marketing...not to mention your bottom line.

The customer journey is in flux. People are moving online, offline, and across devices more than ever before.