About 70% of mobile searchers call a business straight from Google search.1 That’s why using call-only campaigns or call extensions in Google Ads makes a lot of sense. Here are some facts about Google Ads and phone calls that might surprise you.
Consumers who click on paid search ads aren’t just going to websites, they’re clicking to call businesses, too.
On average, over 80 million calls are driven directly from Google Search ads each month.1
2 Google, Conversational Sales: Driving & Measuring Calls, June 2019
People may generally find ads annoying, but most find ads in Google Search Results useful.
63% of people would click on a Google search ad.3
3 Search Engine Land, 2019
Customers are online doing research and comparing services. When they call, they mean business.
Omnichannel customers spend 7X more than online-only.4
4 Criteo: Global Commerce Review (US, Q4 2017)
Create friction-free experiences that allow customers to interact with your company in their preferred channel, whether that’s digital, chat, phone, in-person, or all of the above.
41% of global shoppers would rather buy from a company that offers a range of ways to connect with them, including calls.2
Clicking-to-call is faster and easier than digging through a website, so it’s easy to see why mobile shoppers want to call businesses.
30% of users click to call retailers while searching on mobile for information about an item they’re shopping for.2
Never play “hide the phone number” to force people into eCommerce transactions.
52% of consumers feel frustrated and nearly one in five feel angry when a company only has automated communications with no option for a human interaction.5
5 Invoca/Harris Poll, May 2019
You don’t just get a good return on search ads, Google claims they can boost brand awareness, too.
Average return on Google Search Ads: 2 to 1
Up to 80% boost in brand awareness 6
6 Google, 2019
If you’re driving a high volume of sales calls with Google Click to Call or Call extensions, using call tracking software to optimize Google ads pays off double. Here are just a few examples of the ROI boosts Invoca customers have experienced. 5
Retail: YDesign Group - 37% Increase in Return on Ad Spend
Healthcare: eHealth - 60% Reduction in Click-to-Call CPA
Agency: Clearlink - 20% Reduction in Customer Service Calls
Home Services: 1800GotJunk - 20% boost in call conversion rate
5 Invoca Data, 2019