What makes call tracking a must-have for marketers

Invoca surveyed marketers who use call tracking and analytics software and asked how they use it, how much budget they are investing, the business impact, and what the future holds.

How phone calls impact the bottom line

Is it important for your customers to easily connect with your company during the buying process?
99% yes

Do you run paid media programs specifically to drive inbound phone calls?
80% yes

How big of an impact do inbound phone sales have on your bottom line?
Big to medium impact 93%

Why marketers love call tracking and analytics

The customer’s experience going through our call center is better than the online experience.
80% agree

What are the biggest benefits of using call tracking software?

• To get insight into what channels are driving calls: 57%
• To analyze actual conversations and understand the outcomes of calls: 55%
• To get insight into which campaigns are driving calls: 54%
• To personalize the customer's experience on the phone: 52%
• To drive more ROI from phone calls: 49%
• To bridge offline and online interactions: 48%

Future marketing investment in call tracking and analytics

What’s your business’s approximate financial investment in a call tracking software?

• $499-$4,999: 21%
• $5,000-$24,999: 8%
• $25,000-$74,999: 25%
• $75,000+: 46%

How will your investment in call tracking and analytics software change over the next two years.
It will grow 78%‍

Source: "The State of First Party Marketing Data" by Invoca. Data based on survey of 500 B2C marketers in August 2019