Invoca surveyed marketers who use call tracking and analytics software and asked how they use it, how much budget they are investing, the business impact, and what the future holds.
Is it important for your customers to easily connect with your company during the buying process?
Do you run paid media programs specifically to drive inbound phone calls?
How big of an impact do inbound phone sales have on your bottom line?
Big to medium impact 93%
The customer’s experience going through our call center is better than the online experience.
What are the biggest benefits of using call tracking software?
What’s your business’s approximate financial investment in a call tracking software?
How will your investment in call tracking and analytics software change over the next two years.
It will grow 78%
Source: "The State of First Party Marketing Data" by Invoca. Data based on survey of 500 B2C marketers in August 2019