By using machine learning, brands can gain insights into conversations with consumers and connect them seamlessly to digital interactions.

Now marketers can have insight into which campaigns are generating their highest converting leads - inbound calls - so they can optimize marketing to drive more of these valuable calls.

Invoca is advancing state-of-the-art call classification.

Invoca has built a platform that addresses the top concern for enterprise CMOs today — delivering personalized customer experiences across devices and channels.

Many smartphone callers have serious purchasing intentions. New technologies from the likes of Invoca help surface that data.