Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions
See how online retailer YDesign Group is using Invoca call tracking and analytics and Adobe Experience Cloud to maximize their return on ad spend.
Why Your Mobile Site is Driving Away Customers
Here are 5 signs of a bad mobile experience you need to look out for to keep your customers clicking and calling.
8 Ways to Effectively Use Target Audience Segmentation
There's enough data out there to build out intricate target audience segmentation, and we have 8 easy ways to maximize those efforts.
How To Boost Your Paid Search ROI With Invoca
Learn how to boost your paid search ROI using Invoca's Voice Marketing cloud.
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