Lesley Choi

Marketers in the insurance industry face a unique set of challenges. They are selling a must-have product that not many people enjoy buying...

Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales.

Not only does the effectiveness of their marketing affect the bottom line, but it can also potentially impact patient outcomes and access to the required care.

See how online retailer YDesign Group is using Invoca call tracking and analytics and Adobe Experience Cloud to maximize their return on ad spend.