Lesley Choi
Marketing Intern
Insurance
10 Stats that Insurance Marketers Need to Know
Marketers in the insurance industry face a unique set of challenges. They are selling a must-have product that not many people enjoy buying...
Insurance
How Plymouth Rock Assurance Uses Invoca to Increase Conversion Rates and Drive High-Value Calls
Plymouth Rock Assurance has been providing customers easy and simple auto, home, motorcycle, boat insurance purchasing experience for nearly 40 years.
Marketing Analytics
How to Create Summer-Themed Marketing Campaigns
Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales.
Healthcare
10 Stats that Healthcare Marketers Need to Know
Not only does the effectiveness of their marketing affect the bottom line, but it can also potentially impact patient outcomes and access to the required care.
Call Tracking
How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions
See how online retailer YDesign Group is using Invoca call tracking and analytics and Adobe Experience Cloud to maximize their return on ad spend.
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