Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.

5 Tips to Use Google Ads AI to Drive More Revenue
One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.

Future-Proof Your Phone Call Conversion Data With Invoca’s Durable Attribution for Google Ads
Learn how to capture every phone lead and conversion from Google Ads campaigns with Invoca's durable attribution support for Google enhanced conversions.

5 Ways to Defend and Optimise YouTube Ad Spend with Phone Lead Data
Is your YouTube advertising budget under pressure? Learn how to drive more leads from your campaigns and prove your results with call tracking.

Pay-Per-Call: 14 Common Questions Answered
Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.

How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics 4 with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Google Removed Call Tracking from Business Profiles. Here’s What Marketers Can Do.
Here is how you can get attribution for phone calls from Google Business Profiles to track phone leads after Google removed call tracking features from GBP.

What Is Call Tracking and How Does it Work?
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
Videos
Resource library
No items found.