Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
5 Ways Automotive OEMs Improve Digital Marketing With Phone Lead Data
Learn how automotive OEM marketers can improve digital marketing performance, drive more leads to dealerships, and accurately measure ad campaign performance.
Why Invoca is The Best Conversation Intelligence AI for Dealership Marketers & BDCs
Learn why Invoca call tracking and conversation intelligence AI is the best solution for dealership marketing, contact centers, and BDCs.
Conversational Analytics: The Future of First-Party Marketing Data
Conversational analytics is a powerful source of first-party data. Learn how marketers are capturing this data from phone calls and using it to boost revenue.
How to Track Calls and Conversions from Facebook Ads
Learn how to use call tracking Facebook ads data to reach and convert more high-value target customers by using conversation intelligence.
What Is Call Analytics and Why Should Marketers Use It?
Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.
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