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Blog
Owen Ray
Senior Content Marketing Manager @ Invoca
Marketing Analytics
Drive More Revenue from Social Media Advertising with Invoca’s Integrations
Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.
Digital Marketing
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
Performance Marketing
Facebook Call Ads: Everything Marketers Need to Know
Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising.
AI
What Is Conversation Analytics? Practical Applications & Benefits
Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.
Invoca News
Invoca Named an Inc. Best Workplace for a Seventh Consecutive Year
Invoca is a great place to work! See why Inc. Magazine has named Invoca a Best Workplace for seven years running.
Invoca News
Celebrating Pride Month at Invoca
Come celebrate Pride with Invoca!
Call Tracking
How Call Tracking Software Affects SEO
Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.
AI
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
Home Services
See How Much Missed Sales Calls Cost Home Services Businesses
Home services and construction businesses lose millions of dollars a year because of missed sales calls. Learn how unanswered calls are costing you customers.
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