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Blog
Owen Ray
Senior Content Marketing Manager @ Invoca
Digital Marketing
5 Ways to Drive Higher Quality Phone Leads and Convert More of Them
Drive higher-quality phone leads and boost conversions. Learn 5 top tactics, from optimizing Google Ads to using AI SMS & improving agent call handling.
AI
3 Ways to Convert More Leads with AI SMS Messaging Agents
Convert more leads with AI SMS Messaging Agents. Learn 3 ways Invoca's AI Agent for SMS turns abandoned calls, stalled forms, and cart drops into conversions.
AI
New Report: The Hidden Risks Undermining Your AI Strategy
Our report reveals B2C marketing's biggest risk: sacrificing customer experience for speed. See the data on adoption, confidence gaps, and how to win with data.
Call Tracking
What Is Call Tracking and How Does it Work?
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
AI
Why Fewer Clicks and Better Outcomes are Your New Organic Search Reality
Stop obsessing over raw organic sessions. Adapt your strategy to the zero-click reality and AI Overviews to drive more qualified visits that turn into revenue.
Performance Marketing
Facebook Call Ads: Everything Marketers Need to Know
Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising and drive more leads and conversions.
Digital Marketing
How DIRECTV Connects Digital and Voice to Improve Conversions and Customer Experiences
Learn how DIRECTV works with Invoca, Tealium, and Starcom to connect digital and call data and improve conversions and CX.
AI
AI is Making the Buyer Experience Less Personal. It Should Be the Opposite.
A new survey reveals that consumers believe AI is making the buying experience less personal. Learn what AI experiences consumers want and the ones they don't.
AI
4 Steps to Connect Online and Offline Buyer Journeys to Drive Revenue Growth
Learn how to connect online and offline phone experiences and use 1st-party data to connect the full buying journey and drive revenue growth.
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