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Blog
Blair Symes
Senior Director, Product Marketing
Performance Marketing
50 Questions to Ask for Advertising Success
Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.
Conversation Intelligence
15 Smart Alerts for Phone Leads to Improve Digital Marketing and Call Conversion Rates
Learn how to improve your conversion rates, customer call experience, and contact center agent performance with Invoca smart alerts.
Contact Center
Invoca Adds AI-Driven Agent Voice ID Technology to Its Automated Call Scoring Solution
Learn more about Invoca's new AI-powered voice biometric technology called Agent Voice ID which can automatically identify the agent taking a call.
Automotive
How OEMs and Dealership Groups Can Solve the Phone Lead Mystery Costing Them Conversions
Learn how automotive OEM marketers can improve digital marketing performance, drive more leads to dealerships, and accurately measure ad campaign performance.
Conversation Intelligence
How IVRs Improve Caller Experiences and Conversion Rates for Multi-Location Businesses
Learn how to improve IVR interactive voice response systems to improve conversion rates and caller experience for multi-location businesses and franchises.
Conversation Intelligence
Multi-Location and Franchise Brands Improve CX and Conversions With Invoca
See how multi-location businesses and franchises improve customer experiences and conversion rates with Invoca conversation intelligence.
Marketing Analytics
9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.
Call Tracking
How to Drive and Convert More Phone Leads From Google My Business
Google My Business is one of the biggest drivers of local leads. Learn the strategies multi-location marketers use to increase call conversions from GMB.
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What Is Dynamic Number Insertion (DNI) and How Does It Help Marketing?
Dynamic number insertion (DNI) enables businesses to attribute the phone calls generated from their digital advertising - with fewer phone numbers.
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