Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals
Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.
5 Tactics to Improve Phone Lead Rates and ROAS From Google Ads
In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.
How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
4 AI-Powered Google Ads Strategies to Turn Phone Leads into Revenue Machines
Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.
.jpg){kind=tracking}
Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
Media Mix Modeling (MMM): The Complete Guide for 2025
Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
What Is Display Advertising? 10 Tips to Drive More ROI
Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
up next
How Invoca Signal Discovery Works
2:53
min
up next
Our customers talk about the value of Invoca
2:47
min
up next
How VITAS Healthcare uses Invoca
3:11
min
up next
