Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
7 Types of Market Research and How to Determine the Right Ones for You
Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.
The Ultimate Guide to Customer Segmentation: How to Identify and Target Your Ideal Customers
Master customer segmentation with tips, common mistakes, targeting best practices, and the role of technology for more precise insights.
What Marketers Can Expect from Privacy Sandbox and the Death of 3rd-Party Cookies
Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.
How to Use First-Party Caller Data to Improve Audience Targeting Without Cookies
Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!
Competitive Intelligence 101: The Complete Guide
Competitive Intelligence: An intro to the process, implementation & future trends. Understand how to use CI to enhance business compliance & success.
Why Conversation Intelligence Should Be an Essential Part of Your SEO Strategy
Learn how you can get more qualified organic traffic to your website to increase sales and conversion rates without increasing your ad budget.
15 Smart Alerts for Phone Leads to Improve Digital Marketing and Call Conversion Rates
Learn how to improve your conversion rates, customer call experience, and contact center agent performance with Invoca smart alerts.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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