AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.

4 Steps to Connect Online and Offline Buyer Journeys to Drive Revenue Growth
Learn how to connect online and offline phone experiences and use 1st-party data to connect the full buying journey and drive revenue growth.

What Is Conversation Analytics? Practical Applications & Benefits
Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.

How to Predict Consumer Behavior with AI in 2024
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.

Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.

6 Ways Marketers Use AI Call Summaries to Drive Conversions and Revenue
Learn how marketers are using AI-derived phone call summaries to get insights into customer conversations from phone calls to businesses to drive more conversio

AI for Marketing: The Complete Guide for 2024
Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.

5 Tips to Use Google Ads AI to Drive More Revenue
One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.