AI

Google says mobile will continue to dominate (duh) but ML advancements will bring big changes to Google Ads and search marketing.

The effect of smart speakers and personal digital assistants in smartphones, PCs, car dashboards, and IoT devices will be unprecedented.

Invoca Signal AI has won another award, this time it's the 2019 Artificial Intelligence Excellence Award from Business Intelligence Group!

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance, etc.

Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.

Learn how to adapt scrumban-based agile processes for data science R&D, how to implement and expand data science pipelines.

Learn how to use the Invoca call tracking and conversational analytics platform to classify and segment conversions for inbound sales calls.

EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical

The Think with Google blog offers some great food for bot-thought in this piece on how marketers can use ML to drive growth.