Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
Google Marketing Live 2019 Keynote - Machine Learning to Drive Google Ads Advancement
Google says mobile will continue to dominate (duh) but ML advancements will bring big changes to Google Ads and search marketing.
How Brand Building is Changing in the Age of Voice
The effect of smart speakers and personal digital assistants in smartphones, PCs, car dashboards, and IoT devices will be unprecedented.
Invoca Signal AI Earns More Industry Recognition
Invoca Signal AI has won another award, this time it's the 2019 Artificial Intelligence Excellence Award from Business Intelligence Group!
Chatbots Are Failing Consumers. Here's How They Can Do Better
Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance, etc.
The Future of Marketing: Predicting Consumer Behavior with AI
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
Inside Engineering: Adapting Agile for Data Science R&D Teams
Learn how to adapt scrumban-based agile processes for data science R&D, how to implement and expand data science pipelines.
Video: How Invoca Classifies and Segments Callers With Rule-Based Analytics
Learn how to use the Invoca call tracking and conversational analytics platform to classify and segment conversions for inbound sales calls.
How These 3 Brands are Winning at Emotionally Intelligent Customer Experiences
EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical