Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
Chatbots Are Failing Consumers. Here's How They Can Do Better
Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance, etc.
The Future of Marketing: Predicting Consumer Behavior with AI
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
Inside Engineering: Adapting Agile for Data Science R&D Teams
Learn how to adapt scrumban-based agile processes for data science R&D, how to implement and expand data science pipelines.
Video: How Invoca Classifies and Segments Callers With Rule-Based Analytics
Learn how to use the Invoca call tracking and conversational analytics platform to classify and segment conversions for inbound sales calls.
How These 3 Brands are Winning at Emotionally Intelligent Customer Experiences
EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical
How Will Marketers Use Machine Learning in 2019?
The Think with Google blog offers some great food for bot-thought in this piece on how marketers can use ML to drive growth.
Butterball Adds Alexa Skill to Talk Through Holiday Turkey Troubles
Butterball's Turkey Talk line has saved Turkey Day for 37yrs. Now that people have smart assistants like Alexa, their Alexa Turkey Talk a genius digital move.
How 6 Industries Rank When it Comes to Emotional Intelligence
In "What Customer Expect in the Age of AI" we dug into how brands in healthcare, home services, finance, insurance, telco, & travel are meeting emotional needs.