Laurence Santy

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.

Do you want to deliver exceptional customer service in 2024? Here’s how data analytics can help you accomplish this with ease.

First call resolution (FCR) is a measure of how quickly and effectively your agents can address customer issues. Learn our top tips to improve your FCR.

These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.

As the financial services industry goes digital, it’s clear that human interaction will still play a large role. Learn why phone call experiences are critical.

Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.

Marketers are making strides in personalizing digital experiences, but what about phone calls? Learn how to create seamless call experiences in this post.