Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
4 AI-Powered Google Ads Strategies to Turn Phone Leads into Revenue Machines
Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.
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Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
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Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.
What Is Brand Awareness? 20 Critical Metrics to Measure It
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 20 need-to-know brand awareness metrics.
Zero-Click Search Isn’t the End of SEO. It’s a New Beginning.
See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.
Unify the Buying Experience with Adobe Experience Platform and Invoca
Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences
Videos
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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