Digital Marketing
88% of CMOs Are Responsible for a Revenue Goal — Here’s How to Exceed It
CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.
Cost Per Acquisition: What It Is and How It’s Used in Marketing
Understand cost per acquisition (CPA), how it impacts marketing strategies, and ways to optimize campaigns for lower customer acquisition costs.
Zero-Click Search Isn’t the End of SEO. It’s a New Beginning.
See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.
30 Statistics CMOs Need to Know to Crush 2025
2025 is shaping up to be a pivotal year for CMOs. We collected 30 key statistics to help CMOs guide their strategies and navigate the rugged terrain ahead.
Why Understanding Your Buyer Persona Is Essential for Successful Marketing
Understand your buyer personas and tailor your strategies to connect with your target audience on a deeper level, conversions, driving engagement, and loyalty.
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Marketers need to understand their audience on a deep level. Learn how first-party data from phone calls can help you improve targeting and personalization.
How to Create a Data-Driven Culture to Drive Revenue Growth
Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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