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Digital Marketing

7 Strategies to Drive More Phone Call Conversions From AI Search Engines and SEO

If you're looking for an edge in this new SEO world, phone calls to your business are your secret weapon. Learn why they matter and how to drive them.

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Jane Irene Kelly

What Is Marketing Data? Importance, Types, and Use Cases

Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.

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12 Quick Tips to Optimize Paid Social Campaigns

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

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Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway

Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.

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Jane Irene Kelly

How to Improve Lead Quality for a Better ROI

Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.

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4 Steps to Maximize Lead Value Instead of Lead Volume

Learn how to optimize your marketing strategy to drive more ROAS and revenue, not just more lead volume.

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Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions

You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.

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Google is Killing Third-Party Cookies. Here’s What it Means for Marketers

Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.

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Jane Irene Kelly

How to Measure the Success of Marketing Campaigns

Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.

by

Jane Irene Kelly

‍Why Getting Clicks But No Conversions Is Costly

Even if your campaigns drive a lot of clicks, it doesn’t mean they’re effective at converting customers. Learn why getting clicks but no conversions is costly.

Videos

What Can You Do with Invoca Conversation Intelligence?

2:18

min

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Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53

min

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Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47

min

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How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

3:11

min

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What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Explore more resources

The Ultimate Guide to Conversation Intelligence for the Contact Center

The Ultimate Guide to Conversation Intelligence for the Contact Center

In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.

Invoca + Google Ads Success Stories

Invoca + Google Ads Success Stories

We collected the top Google Ads and Invoca success stories in this guide. Discover how cutting-edge brands boost their ROAS with Google Ads plus Invoca.

The Paid Search Playbook for Driving Phone Leads to Locations & Franchises

The Paid Search Playbook for Driving Phone Leads to Locations & Franchises

Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.