With customers bouncing online to offline, getting the all-important 360-degree customer view is more challenging than ever. Brady Corporation figured out the key to solving the online-to-offline gap is call intelligence.
Brady Corporation is a B2B company that sells identification, safety, and material solutions, and their prospects begin the journey anywhere from a paid search ad to a print catalog. While the customer journey is varied, the fact that prospects need one-to-one assistance over the phone is pretty consistent.
With phone calls coming in from every marketing channel and customer touchpoint, Brady Corp had to bridge the online to offline gap. In fact, Brady Corp’s calls have 10-20x the conversion rates of web leads making visibility into these valuable transactions essential to Brady’s Corp’s ability to make smart optimizations.
With Invoca’s call intelligence solution, Brady Corp got the visibility they needed to see when their marketing channels, including paid search, email, and print were driving offline conversions and purchases. This new insight gave Brady Corp’s marketing team a full picture of ROI and the data they needed to improve the customer journey and effectively drive new customers.
Watch the full Brady Corp story in the video below.
To see how marketers like you are using Invoca’s call intelligence, visit invoca.com/customers/