Artificial Intelligence (AI) seems to be on the tip of everyone’s tongue these days, and it’s no surprise because by 2025, the AI market will surpass $100 billion. It’s poised to revolutionize every aspect of the customer experience across just about every industry in the months and years to come. But don’t worry about losing your job to robots; Gartner predicted that by 2020, AI will create 2.3 million jobs while doing away with only 1.8 million jobs.
At Invoca, I’m proud to say that we’re not just paying lip service to AI. We invented and built a product - Signal AI - that marries the power of voice and AI for Fortune 500 marketers looking to boost revenue from offline conversations. Now generally available, Signal AI is the result of a lot of hard work across the organization, so I’m incredibly excited to share that Invoca has been recognized by CB Insights as a recipient of the AI 100 award, which honors a select group of emerging private companies working on groundbreaking artificial intelligence technology.
“It’s a great achievement that our leadership and innovation in AI has been recognized by CB Insights,” said Gregg Johnson, CEO at Invoca. “Looking ahead to 2018, we believe AI will be core to helping our customers drive more revenue from phone conversations. In particular, I’m excited about our customers’ ability to inject AI-powered conversation insights, like language patterns of a high-value caller, directly into the other marketing technologies they’re using such as Facebook Advertising, Google Adwords and Adobe Marketing Cloud. This gives marketers a whole new way to personalize the experience for buyers who prefer to convert offline.”
With the introduction of Signal AI to Invoca’s Voice Marketing Cloud, marketers can uncover previously inaccessible insights from billions of phone conversations with customers. Signal AI analyzes the entire context of the conversation for language patterns, in real time, and identifies customer intent and behavior, as well as the outcome of the call. This gives marketers the ability to analyze offline caller intent and outcomes, and optimize digital marketing campaigns just as they’ve done for online conversions. Here’s a little bit about how it works:
For example, one of our insurance customers is using Signal AI to drive more valuable calls (people with assets to protect, and who value lifetime relationships with their insurers) instead of just more calls. They use Signal AI to identify products and competitors mentioned by callers, and uncover callers who asked about quotes, pricing or product details. These “signals” automatically feed into their bid strategies, so that they only spend money on delivering calls that drive returns.