Invoca Named a Leader in Opus 2022 Conversation Intelligence Report

min read
Invoca Named a Leader in Opus 2022 Conversation Intelligence Report

We didn’t create the leading conversation intelligence solution for the accolades — we built it to help our customers succeed. Nothing excites us more than when we get to partner with innovative brands to help them tap into the voice of the customer and drive more revenue. But we have to admit, when analysts take notice of our technology, that’s a pretty great feeling too! 

We were recently named a leader in Opus Research’s 2022 Conversational Intelligence Intelliview report. The report evaluates the products, services, positioning, and potential of 15 firms that show leadership in helping businesses tap into conversation insights and action on them to improve business results. According to Opus Research, Invoca "exceeded standards" with its platform features, as well as its business success and strategy.  

"Invoca’s impressive solution provides a single, unified platform empowering marketing, sales, contact center, CX, and eCommerce teams to align and excel,” said Derek Top, Senior Analyst and Research Director at Opus Research, as he highlights Invoca’s key differentiators. “Invoca is unique in not only capturing the most comprehensive data on consumer engagements but also providing the technology and integrations to action upon those insights to drive the best results. Invoca is purpose-built to help B2C enterprises increase conversion rates and revenue quickly. Invoca's cloud-based solution is fast to deploy delivering immediate and significant impact on all phases of customer acquisition." 

Download the full 2022 Conversational Intelligence Intelliview report here

Invoca Feature Breakdown

To put together their Intelliview report, the analysts at Opus Research took a deep dive into several of our product features. Here’s what the report had say:

Marketing attribution and optimization

“Invoca analyzes every call for intent and outcome, connects it to the marketing source that drove it and revenue generated from the call, improving attribution by accurately reporting on call conversions and value. It also integrates that data with adtech and martech tools in real-time to fuel better optimizations that drive more high-value calls and revenue.” 

Learn more about Invoca marketing attribution here

Automated quality assurance

“Invoca enables sales and QA managers to move from manually scoring a fraction of calls to getting automated, accurate scoring on all of them. Invoca’s AI analyzes 100% of calls, scoring agent performance for adherence to sales scripts, talk tracks, goals, and other metrics, identifying important moments in calls for managers to review, saving them time while making evaluations comprehensive and fair, which helps improve both agent performance while reducing agent frustration and churn.”

Learn more about Invoca automated quality assurance here

Agent scorecards and virtual coaching

“Invoca analyzes every conversation to surface the tactics that drive conversions and the ones that don’t. It reports each agent's strengths and areas for improvement, enabling managers to reinforce good behavior and correct issues by adding coaching comments directly to specific moments in call transcripts that agents can learn from to improve.”

Learn more about Invoca’s agent scorecards and coaching features here

Helping Marketing and Contact Center Teams Succeed in the Face of Economic Uncertainty

Economists are predicting a recession in 2023, and this has placed pressure on businesses. A recent study found that about a third of the world’s largest advertisers plan to slash ad dollars next year. In addition, companies are looking for ways to reduce contact center operating costs and improve customer retention. In these turbulent times, leading brands are using Invoca to improve marketing and contact center efficiency. 

"As we face economic uncertainty and a turbulent market ahead, marketing leaders and contact center executives need to squeeze every incremental dollar possible out of their marketing budgets, contact center teams, and technology investments," says Gregg Johnson, CEO at Invoca. "Invoca's placement in the Conversational Intelligence Intelliview highlights our commitment to our customers, specifically in empowering them with the tools they need to provide superior customer experiences that drive revenue."

Learn More in Our Upcoming Webinar with Opus Research

Would you love to learn more about conversation intelligence? Be our Valentine and join us on February 14 at 1pm EST for a live, interactive webinar! In the session, Invoca, Opus Research, and Spectrum Retirement Communities will discuss how conversation intelligence empowers organizations to spend smarter and improve marketing ROI, all while prioritizing the customer. 

Register for the “Addressing Challenges of the New Economy with Conversational Intelligence" webinar here (also available on-demand).  

Additional Resources

Want to learn more about how Invoca conversation intelligence can help you drive more revenue? Check out these resources:

Subscribe to the Invoca Blog

Get the secrets of call tracking & conversational analytics delivered to your inbox.

Secrets of call tracking & conversational analytics delivered to your inbox.