ATTRIBUTION

Full Marketing Attribution for Every Media Channel

You can finally get attribution for all your marketing campaigns that drive sales on the phone to reduce your CPA and increase your marketing ROI.

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For the first time, we can see our true ROAS, particularly for paid search. It’s essential that we get it right, and thanks to Invoca, now we can.

Marie Fitzgibbon, Director, Acquisition

Full Campaign Visibility

With attribution for actions that happen in the contact center, you finally get full visibility into the entire customer journey from the first click to the call. And you get total transparency for every phone conversion you drive.

Attribution for Every Channel

Get marketing attribution for every customer touchpoint that drives a phone call including paid search, display, social, website, email, and even offline channels like direct mail, TV, and out-of-home.

True Performance Measurement

We’ve found marketers often overestimate their acquisition costs by up to 40% without call attribution. When you can measure your true marketing performance with attribution for calls, clicks, and outcomes, you can optimize campaigns to significantly reduce your CPA.

Granular data

Invoca’s easy-to-deploy website javascript tag and dynamic number insertion technology makes it simple to start tracking calls and get granular attribution data — down to the search keyword level — so you can see exactly how a customer interacts with your campaigns and website before making a call. You’ll get data including keyword, landing page, campaign, and Google click ID to accurately optimize your campaigns to drive more high-value sales calls.

Real-time data visualization

Invoca's full-color dashboards visualize the marketing data that drove the call as well as the call and call outcome data so that you can see each critical datapoint along the buyer journey. Create multiple dashboards so that each team gets exactly the data they need and then publish them and share across the organization.

Automated attribution

Real-time integrations enable you to stream conversion data from phone calls to virtually any ad platform. Automatically optimize your campaigns and keyword bidding to drive more high-value sales calls to decrease your CPA, increase conversion rates, and drive more revenue. All while reducing manual processes and data exports.