Invoca Launches New Enterprise Call Intelligence Platform For Performance Marketers

min read
Invoca Launches New Enterprise Call Intelligence Platform For Performance Marketers

Performance marketers are under more pressure than ever.

Whether you're part of a brand, performance marketing network, or agency, you have to juggle between driving results, proving ROI, and fostering enterprise-level partnerships without compromising transparency or quality. It’s no easy task, especially with the constantly evolving customer journey.

Invoca has a legacy of providing robust call intelligence solutions for tens of thousands of performance customers that make tracking, measuring, and optimizing calls simple.

Our new Invoca for Performance Marketers solution continues that tradition by bringing you enterprise-grade call intelligence tools, which make up three core pillars of the platform -- Answer, Engage, and Connect. These tools and features such as in-depth call path reports, real-time routing, and a certified call partner program make it easier than ever to deliver more customers, not just more calls.

Invoca Answer: Rich Call and Conversation Analytics

Performance marketers have the power to analyze and measure calls like clicks, with the ability to attribute high-quality calls to the marketing source and partner that drove them. You can go beyond simple call count and duration metrics with rich data points to create custom definitions of what a quality calls mean for your business. You can use these quality definitions to determine payouts to partners and optimize your campaigns to drive more callers that convert into customers.

Invoca Engage: Real-Time Routing and Engagement

With real-time routing and engagement features, you can finally act on call intelligence to automate the ideal caller experience most likely to generate a conversion. Using real-time call routing, you can have calls automatically routed to the ideal location based on who is calling, the campaign that drove the call, payout budget, and campaign call caps. Being able to route calls in real-time based on these kinds of call attributes will maximize conversions and ensure the best customer experience.

Invoca Connect: Scalable Campaign and Partner Management

It’s now easier than ever for Invoca's customers to manage and scale their campaigns and partners within one platform. Invoca's new Certified Call Partner Program gives you access to an ecosystem of trusted performance marketing partners to expand your marketing reach.

With Invoca's robust API suite, you also have everything you need to extend the value of Invoca's call intelligence and automation to your other marketing technologies.

Are you ready to bring the value of calls to your performance marketing? Learn more about Invoca for Performance Marketers, here.

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