Jane Irene Kelly

Learn what sentiment analysis is, key concepts, and how AI and NLP transform customer interactions into business insights.

Discover how measuring customer sentiment boosts loyalty, revenue, and strategy for a better overall customer experience.

Discover the steps to craft an effective healthcare marketing strategy with our step-by-step guide, and delve into best practices to elevate your strategy.

Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.

Discover how AI is revolutionising marketing. Explore our 30 examples in CRM, SEO, eCommerce, social media, call tracking, customer service, and more.

Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.

Learn how analytics drives contact centre optimisation, from data collection, preparation, analysis, and how to improve performance with data-backed insights.

Customer interaction shapes every brand touchpoint. Learn how to improve and manage it in 2025.

Customer experience automation powers scalable CX. Learn how CXA works and why it matters.