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Blog
Jane Irene Kelly
Business and Technology Writer
Digital Marketing
Why Getting Clicks But No Conversions Is Costly
Even if your campaigns drive a lot of clicks, it doesn’t mean they’re effective at converting customers. Learn why getting clicks but no conversions is costly.
Performance Marketing
The Dos and Don’ts of Marketing During a Recession
Recessions can test marketing departments, but they can also present opportunities. Learn our dos and don'ts for marketing in a recession in this post.
Contact Centre
Call Centre Coaching: 9 Best Practices for Continuous Growth
Explore call centre coaching best practices that improve agent performance and customer satisfaction.
AI
AI Customer Segmentation: Benefits and Strategies
Discover how AI customer segmentation helps personalise marketing and boost engagement.
Contact Centre
Top 17 Call Centre Quality Assurance Best Practices for 2026
Leverage the top call centre quality assurance best practices to improve service quality and efficiency.
Contact Centre
The 12 Most Important Customer Communication Channels and How to Improve Them
Learn the most important customer communication channels in use today, what benefits they offer, and how to improve them to provide a better overall experience.
Contact Centre
Speech Analytics Call Centre Explained: Benefits and Features
Discover how speech analytics call centre technology can transform your customer service and increase efficiency with real-time insights.
Contact Centre
Call Centre Service Level: What It Is and How to Improve Yours
Understand call centre service level KPIs, how to improve them, and tools to reduce wait times.
Contact Centre
How to Improve Agent Productivity: 9 Proven Strategies
Learn how to improve agent productivity with the right tools, workflows, and performance strategies.
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