Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.

5 Tips to Use Google Ads AI to Drive More Revenue
One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.

Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.

5 Ways Automotive OEMs Improve Digital Marketing With Phone Lead Data
Learn how automotive OEM marketers can improve digital marketing performance, drive more leads to dealerships, and accurately measure ad campaign performance.

Why Invoca is The Best Conversation Intelligence AI for Dealership Marketers & BDCs
Learn why Invoca call tracking and conversation intelligence AI is the best solution for dealership marketing, contact centers, and BDCs.

5 Ways Marketers Use AI-Powered Call Tracking to Optimize Campaigns
Learn how marketers can use AI and call tracking to improve paid search and SEM performance, optimize marketing campaigns, and boost ROAS.

How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.

What Is Call Analytics and Why Should Marketers Use It?
Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.