Marketing and AI Contact Center Veteran Joins Invoca's Executive Team as CMO

Former Demandbase and Replicant CMO Peter Isaacson joins Invoca after the company surpassed $100 million in annual recurring revenue (ARR) during its last fiscal year

SANTA BARBARA, CA, September 21, 2023 Invoca, a recognized leader in Conversation Intelligence AI, today announced the addition of Peter Isaacson as chief marketing officer.  Isaacson joins Invoca at a pivotal time, as the company expands its industry-leading platform for marketers into the contact center, enabling B2C companies to combine the best of digital and human touch. He will lead all aspects of marketing and help Invoca continue its strong revenue growth as it applies AI to the full buyer journey. 

“Peter has an exemplary track record of driving growth across both the marketing and contact center industries, so we’re fortunate to welcome him to the Invoca team,” said Gregg Johnson, CEO of Invoca. “Peter’s passion for leading high-performing marketing teams will be essential to Invoca’s success as we extend our leadership in Conversation Intelligence AI, accelerate revenue growth, and deliver an outstanding customer experience.”

Isaacson joins Invoca as a seasoned marketing executive, having most recently served as chief marketing officer at Replicant, a leader in the Contact Center Automation market. Before his role with Replicant, Isaacson served as CMO at Demandbase, where he created the Account-Based Marketing (ABM) category, grew revenue by more than 9X and established Demandbase as the leading ABM platform. Isaacson also spent 13 years at Adobe as head of brand marketing, VP of worldwide field marketing, and head of the Education vertical.

“I am thrilled to join Invoca as the company continues to revolutionize the way that businesses connect with their customers,” said Peter Isaacson, CMO of Invoca. “With Invoca’s industry-leading AI, talented team, exceptional partners and unparalleled commitment to customer success, the company is uniquely positioned to build on its leadership in Conversation Intelligence AI.”

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About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit

Media Contact:
Sandy Pell
Senior Director, Corporate Marketing